Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pep & Pepper performance in the Romania and how they change over time
See what factors influence Pep & Pepper performance in the Romania and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Pep & Pepper is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Pep & Pepper' competitors in the Romania
An analysis of Pep & Pepper' competitors in the Romania
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
Cafés & Restaurants
Market Performance reveals brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry
Pep & Pepper is a leading brand in Romania's Cafe & Restaurants industry, securing its position in the top 1% with a Market Performance score of 99. This signifies strong customer preference and competitive strength compared to peers like Little Hanoi, Bistro Barrca, Tiltott Csíki Söröző, Linea / Closer To The Moon, Roata, and Restaurant Caucaz, who also share this leading percentile.
Customer Satisfaction indicates brand perception and loyalty, influencing repeat business and positive word-of-mouth, which is vital for sustained growth.
Pep & Pepper's overall customer satisfaction is 73%, a decrease of 15.1 percentage points year-over-year. Satisfaction varies by location, with Iași at 75% (-11pp), Constanța at 64% (-23.2pp), and Brașov at 53% (-16.3pp). This indicates a need to address declining satisfaction, particularly in Constanța and Brașov counties.
Average Check measures customer spending per visit, reflecting pricing strategy effectiveness and customer willingness to spend at the establishment.
Pep & Pepper's average check is 58.6 RON, an 18% increase year-over-year. In Iași, the average check is 70.7 RON, with no growth change. This suggests effective pricing strategies, particularly successful in Iași, with potential for expansion into other locations.
Tracking outlet numbers indicates brand expansion and market penetration, reflecting investment in growth and broader customer reach.
Pep & Pepper has a varied presence across Romania, with two outlets in Constanța and one outlet each in Brașov, Sibiu, Timiș, Iași, and Dolj. Constanța represents the highest concentration of Pep & Pepper outlets, while the other locations indicate a dispersed, albeit smaller, market presence.
Identifying top competitors through cross-visitation informs strategic positioning and helps in understanding customer preferences within the competitive landscape.
Pep & Pepper's customers also frequent FRYDAY (5.10%), ZenSushi (5.10%), McDonald's (4.08%), Caru' cu bere (3.06%), and Gelateria La Romana (3.06%). FRYDAY and ZenSushi share the top cross-visitation rate, indicating they are primary competitors for Pep & Pepper's customer base.
Traffic Workload shows peak hours, enabling efficient staffing, inventory, and resource allocation to optimize customer experience and operational efficiency.
Pep & Pepper's peak traffic workload occurs between 10 AM and 9 PM, with consistent activity around 50%. Minimal traffic is observed during early morning and late-night hours. Optimal resource allocation should align with peak traffic times.
Understanding consumer segments by gender and generation enables targeted marketing and tailored brand experiences, maximizing engagement and brand loyalty.
Women show a high affinity (index 113) towards Pep & Pepper, while Men show an under-indexed affinity (index 91). Gen Y demonstrates the highest affinity (index 121), followed by Gen Z (index 103) and Gen X (index 49), suggesting this group is the least engaged segment.