Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Peni Ice Candy performance in the India and how they change over time
See what factors influence Peni Ice Candy performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Peni Ice Candy' competitors in the India
An analysis of Peni Ice Candy' competitors in the India
In Cafés & Restaurants
·Jul – Sep 25
Peni Ice Candy is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Peni Ice Candy's market performance is at the 53rd percentile, indicating an average market standing. This means the brand captures an average share of customer traffic compared to its competitors in the Cafe & Restaurants industry in India. Performance peers in the same percentile range include Shiv Sagar, Josettan's CINEMA COMPANY RESTAURANT & CATERERS, cococart, Aranyam Jungle Theme Restaurant & Takeaway | Karimnagar, Heritage Jaysagar and Yauatcha.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
Peni Ice Candy boasts a high overall CSAT of 96%, a 5.9 percentage point increase year-over-year, indicating improved customer happiness. Tamil Nadu leads with 100% CSAT, followed by Kerala at 96%. Telangana shows a slight decrease to 86%. The CSAT trend from June to August 2025 fluctuates, peaking in July.
Outlet count indicates brand reach and expansion. Tracking growth by location informs strategic decisions about market penetration and resource allocation.
Peni Ice Candy has 46 outlets in Kerala, 12 in Tamil Nadu, 12 in Telangana, and 3 in Karnataka. Kerala has the highest number of outlets, indicating a strong presence in that state. The distribution of outlets across states shows the brand's geographic focus.
Competitor analysis identifies key rivals and their market share. Understanding cross-visitation patterns informs strategies to attract customers from competitors.
Peni Ice Candy's top competitors based on customer cross-visitation are KFC (5.97%), Al Taza (3.41%), Domino's Pizza (3.13%), Scandy - Ice Candy (2.56%), and Pizza Hut (2.27%). This indicates that customers who visit Peni Ice Candy also frequently visit these fast-food chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and minimizes wait times.
Peni Ice Candy experiences peak traffic workload between 7 PM and 10 PM, with the highest workload at 8 PM (50.05%), 9 PM (53.19%), and 10 PM (56.20%). Traffic is minimal between 1 AM and 7 AM. This data suggests optimal staffing during evening hours.
Understanding consumer segments by gender and generation enables targeted marketing. Affinity insights inform positioning strategies and personalized customer experiences.
Peni Ice Candy's customer base shows a slightly higher affinity among women (102) compared to men (99). Gen Y shows the highest affinity (107), followed by Gen Z (97) and Gen X (83). This suggests Gen Y are more engaged with the brand than other generations.