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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Peni Ice Candy performance in the India and how they change over time
See what factors influence Peni Ice Candy performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Peni Ice Candy is right in the middle
Sample of brands in the same percentile
An analysis of Peni Ice Candy' competitors in the India
An analysis of Peni Ice Candy' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Peni Ice Candy's market performance is at the 53rd percentile, indicating an average market position. This suggests moderate brand visibility and customer traffic compared to competitors in India's Cafe & Restaurants industry. Performance peers in the same percentile range include The Yellow Chilli, Karim's Kalyan Nagar, Am Aha Kitchen and Bar, Haven Sampoorna, Backbay Oven, and Covai ANGANAN Biriyani House.
Identifying key competitors helps understand the competitive landscape, benchmark performance, and refine strategies for market differentiation.
Peni Ice Candy's top competitors, based on customer cross-visitation, are KFC (5.49%), McDonald's (3.34%), Al Taza (3.10%), Domino's Pizza (2.39%), and Indian Coffee House (2.39%). This indicates that customers who visit Peni Ice Candy also frequently visit these fast-food and cafe chains.
Analyzing traffic workload by hours helps optimize staffing, manage resources, and improve customer experience during peak and off-peak times.
Peni Ice Candy experiences peak traffic workload between 17:00 and 22:00, with the highest workload at 21:00 (57.51%). Traffic is significantly lower during the early morning hours (1:00-7:00). This data suggests the need for increased staffing and resource allocation during evening hours.
Understanding consumer segments allows for targeted marketing, personalized product offerings, and improved customer engagement based on demographic characteristics.
Peni Ice Candy's customer base shows a high affinity among women (94) and men (103). Gen Z shows a high affinity (127), while Gen X (101) and Gen Y (99) are near the average. This suggests that Gen Z is overrepresented in Peni Ice Candy's customer base, while Gen Y is underrepresented.