Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Peni Ice Candy is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Peni Ice Candy performance in the India and how they change over time
See what factors influence Peni Ice Candy performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Peni Ice Candy' competitors in the India
An analysis of Peni Ice Candy' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, reflecting its competitive strength and customer preference.
Peni Ice Candy's market performance is in the top 1% in India's Cafe & Restaurants industry, indicating a leading position. This high percentile suggests strong customer preference compared to peers like Reet Restaurant, PUNJABI DHABA, Roxie, SAMRAT FAMILY RESTAURANT, Trèsind, and Sugar N Spice, all positioned in the 99th percentile.
Customer satisfaction reflects brand perception, influencing loyalty, retention, and ultimately, revenue growth.
Peni Ice Candy demonstrates high customer satisfaction with an overall CSAT of 93%, a 4.1 percentage point increase year-over-year. Tamil Nadu shows the highest CSAT at 99%, while Telangana has a lower CSAT of 78% with a decrease of 15.2 percentage points. This highlights the need to focus on improving satisfaction in Telangana.
Outlet count indicates brand's physical presence, influencing market reach, accessibility, and brand visibility.
Peni Ice Candy has 34 outlets in Kerala, 7 in Telangana, 6 in Tamil Nadu, and 3 in Karnataka. Kerala accounts for 100% bar fill percentage of total outlets. This geographic distribution reflects varying market penetration levels across states, with Kerala as the primary market.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategy and market positioning.
Peni Ice Candy's top competitors include KFC (6.19% cross-visitation), Al Taza (3.51%), Scandy - Ice Candy (3.09%), Domino's Pizza (2.89%), and McDonald's (2.89%). This indicates that customers who visit Peni Ice Candy also frequently visit these fast-food chains.
Traffic workload identifies peak hours, optimizing staffing, resource allocation, and marketing efforts for maximum efficiency.
Peni Ice Candy experiences peak traffic workload between 4 PM and 10 PM, with the highest activity around 9 PM (53.44%). The lowest traffic is observed during the early morning hours (1 AM to 7 AM). This suggests that the brand is more popular in the evenings.
Understanding consumer segments informs targeted marketing, product development, and personalized customer experiences, boosting engagement.
Consumer analysis shows that women have a higher affinity (108%) compared to men (97%). Among generations, Gen Y exhibits the highest affinity (103%), followed by Gen X (100%), and Gen Z (99%). This suggests that Peni Ice Candy's customer base has high engagement from women and Gen Y, meaning these are the core target segments for marketing strategies.