Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence PEKING performance in the Ireland and how they change over time
See what factors influence PEKING performance in the Ireland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of PEKING' competitors in the Ireland
An analysis of PEKING' competitors in the Ireland
In Cafés & Restaurants
·Jun – Aug 25
PEKING is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
PEKING's market performance is at the 54th percentile in Ireland's Cafe & Restaurants industry, indicating an average/above average market standing. This means PEKING captures a moderate share of customer traffic compared to its peers. Performance peers in the same percentile: Southern Spices, The Quays Bar and Restaurant, Porterhouse, Romayo's, The Bank on College Green, Bewley's.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
PEKING's overall customer satisfaction is 89%, a 0.3 percentage point increase year-over-year. In Leinster, the CSAT is also 89%, with a growth of 2.7 percentage points. This indicates a generally positive customer experience, with slight improvements over the past year.
Average check reveals how much customers spend per visit. Tracking this KPI helps optimize pricing strategies and identify opportunities to increase revenue per transaction.
PEKING's overall average check is 19.9 EUR, a 25.9% increase year-over-year. In Leinster, the average check is 17.4 EUR, with no growth. This suggests customers are spending more per visit than last year, potentially due to menu changes or increased prices.
Outlet count indicates brand reach and market presence. More outlets can mean greater convenience for customers and increased brand visibility within a region.
PEKING has 8 outlets in Leinster, 6 in Ulster, and 1 in Munster. This distribution shows a strong presence in Leinster and Ulster, with a limited presence in Munster. This suggests a regional focus for the brand's operations.
Competitor analysis identifies key rivals and customer overlap. Understanding who else your customers visit helps refine marketing and differentiate your brand effectively.
PEKING's top competitors based on cross-visitation are Starbucks (9.09%) and McDonald's (9.09%), followed by Sushida (4.55%), Falafel (4.55%), and T Morris, Bar, Wexford (4.55%). This indicates that PEKING's customers also frequent major fast-food chains and local dining establishments.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation. Understanding when customers visit helps optimize operations and improve service quality.
PEKING experiences peak traffic between 16:00 and 22:00, with the highest workload around 18:00 (55.27%). Traffic is minimal between 0:00 and 15:00. This indicates that PEKING is primarily an evening and late-night destination.
Consumer segments inform targeted marketing. Understanding gender and generational preferences allows for tailored campaigns, improving engagement and ROI.
PEKING's customer base shows a high affinity towards women (96) and men (103). Gen Z is overrepresented (152), while Gen Y is underrepresented (87), and Gen X is slightly overrepresented (101). This suggests that PEKING is particularly popular among Gen Z consumers.