Search among the top brands by number of locations
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Managing Partner, Global Business Development
In Cafés & Restaurants
·Jun – Aug 25
PAUL is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence PAUL performance in the Saudi Arabia and how they change over time
See what factors influence PAUL performance in the Saudi Arabia and how they change over time
Available by subscription
Available by subscription
An analysis of PAUL' competitors in the Saudi Arabia
An analysis of PAUL' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
Cafés & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing competitive strength and customer preference.
PAUL is a leading brand in Saudi Arabia's Cafe & Restaurants industry, positioned in the top 1% with a percentile of 99. This indicates a strong market presence. Performance peers like 8oz Coffee and M DEE are within the same percentile range.
Customer satisfaction (CSAT) reflects customer loyalty and business success. Higher CSAT scores often lead to increased revenue and positive brand image.
PAUL's overall CSAT in Saudi Arabia is 84%, a 6.4 percentage point increase year-over-year, indicating improved customer sentiment. Riyadh Region shows the highest CSAT at 86%. This means customer satisfaction is generally high, with significant growth in key regions.
Average check is vital for revenue insights, reflecting spending patterns. Monitoring this metric helps optimize pricing strategies and promotions.
PAUL's average check in Saudi Arabia is 122.4 SAR, a 1% increase year-over-year. Riyadh Region has the highest average check at 123.7 SAR. The increase reflects a slight uptick in customer spending per visit.
Outlet count indicates market reach and expansion. More outlets can lead to increased brand visibility and accessibility for customers.
PAUL has a total of 10 outlets in Saudi Arabia, with 6 located in the Riyadh Region, 3 in the Makkah Region, and 1 in the 'Asir Province. This distribution highlights Riyadh as a key market.
Identifying top competitors is crucial for strategic positioning, helping a brand understand its competitive landscape and adjust strategies.
PAUL's top competitors based on cross-visitation are Starbucks (7.20%), McDonald's (5.87%), and Dunkin' (4.26%). This data helps PAUL understand which brands its customers also frequent, informing competitive strategies.
Understanding traffic workload by hour helps optimize staffing, manage resources, and improve customer experience during peak times.
PAUL experiences peak traffic between 17:00 and 22:00, with the highest workload at 21:00 (61.11%). There is almost no activity from 1:00 to 7:00. This data suggests that PAUL should focus its resources during the afternoon and evening.
Understanding consumer segments enables targeted marketing, enhancing engagement by tailoring campaigns to specific demographic groups.
PAUL's consumer base shows a higher affinity among women (167%) compared to men (72%). Gen X shows a very high affinity (234%), Gen Z 146% and Gen Y is under-indexed (72%). This data suggests opportunities for targeted marketing campaigns based on gender and generational preferences.