Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence PappaRich performance in the Malaysia and how they change over time
See what factors influence PappaRich performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of PappaRich' competitors in the Malaysia
An analysis of PappaRich' competitors in the Malaysia
In Cafés & Restaurants
·Jul – Sep 25
PappaRich is in the lower 27% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
PappaRich's market performance is in the lower 27%, indicating a lagging position. This means the brand captures less foot traffic than most competitors. Performance peers in the same range include Yard & Co., O'Coffee Club, Il Bacaro, GSM Chicken Station, La Pané Pizza, and 888 Family Food Court.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores indicate a strong customer base.
PappaRich's overall customer satisfaction is high at 88%, with a significant increase of 15.1 percentage points year-over-year. Kuala Lumpur shows the highest CSAT at 95%, followed by Selangor at 85%. This indicates strong positive customer experiences, particularly in Kuala Lumpur.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization. Monitoring trends informs pricing and promotion strategies.
The average check for PappaRich in Selangor is 44 MYR, with no change year-over-year. The dynamic data shows an average check of approximately 34.35 MYR. This indicates a consistent spending pattern among customers.
Outlet count indicates market reach and expansion strategy. Tracking distribution helps assess brand accessibility and growth potential in different regions.
PappaRich has 7 outlets in Selangor, 3 in Kuala Lumpur, and 1 each in Sabah and Sarawak. Selangor has the highest concentration of outlets, suggesting a strategic focus on this state.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning to gain an edge.
PappaRich's top competitors based on customer cross-visitation are Oriental Kopi 华阳 (14.29%), McDonald's (9.52%), The Chicken Rice Shop (9.52%), and luckin coffee (9.52%). This indicates a significant overlap in customer base with these brands.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and operational efficiency.
PappaRich experiences peak traffic workload between 18:00 and 20:00, with the highest workload at 65.84% at 20:00. Traffic starts increasing from 7:00, peaking in the evening, and declining sharply after 21:00.
Understanding consumer segments allows for targeted marketing and product development, enhancing engagement and maximizing ROI by catering to specific needs.
Women are overrepresented among PappaRich's consumers (affinity index 125), while men are underrepresented (affinity index 77). Gen X has a very high affinity (324), while Gen Y (79) and Gen Z (54) are underrepresented.