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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Packet Burger performance in the Turkey and how they change over time
See what factors influence Packet Burger performance in the Turkey and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Packet Burger' competitors in the Turkey
An analysis of Packet Burger' competitors in the Turkey
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Packet Burger is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Packet Burger's market performance is at the 47th percentile, indicating a below average/lagging position. This means the brand captures less foot traffic than most competitors. Performance peers in the same percentile range include POCO Coffee & Matcha Bar, Osmanli Restaurant, Gelgör Cağ Kebap, Liman Lokantasi, Marko Paşa Meyhanesi, and Sirdanci Bedo.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Packet Burger's overall CSAT is 52%, a slight increase of 0.7 percentage points year-over-year. The Marmara Region mirrors this overall satisfaction level. The CSAT fluctuates between 45.68% and 57.98% over the observed months, indicating variability in customer experience.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
Packet Burger's overall average check is 413.5 TRY, a significant increase of 38.7% year-over-year. The Marmara Region reflects this average. The average check varies from 383.78 TRY to 471.95 TRY over the observed months, suggesting fluctuations in spending habits.
Outlet count indicates brand reach and market presence. More outlets can mean greater accessibility and brand visibility for potential customers.
Packet Burger has 47 outlets in the Marmara Region, with single outlets in the Black Sea and Aegean Regions. The Marmara Region dominates Packet Burger's presence, representing the vast majority of its locations.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
Packet Burger's customers also frequently visit Köfteci Yusuf (11.52%), McDonald's (4.85%), Starbucks (4.24%), Tavuk Dünyası (3.64%), and Domino's Pizza (3.64%). Köfteci Yusuf is the most popular alternative, suggesting a preference overlap.
Traffic workload shows peak hours, helping optimize staffing and resource allocation. Understanding customer flow ensures efficient service and maximizes sales.
Packet Burger experiences peak traffic between 17:00 and 20:00, with the highest workload at 18:00 (56.51%) and 19:00 (56.23%). Traffic is lowest between 4:00 and 7:00. This data suggests optimal staffing during evening hours.
Understanding consumer segments allows for targeted marketing. Gender and generational insights help tailor campaigns and product offerings for maximum impact.
Packet Burger's customer base shows a high affinity for women (67% relative representation) and a very high affinity for men (121% relative representation). There is a very high affinity for Gen X (277% relative representation) and a moderate affinity for Gen Y (57% relative representation).