Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence OYO performance in the India and how they change over time
See what factors influence OYO performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
OYO is in the lower 34% of brands
Sample of brands in the same percentile
An analysis of OYO' competitors in the India
An analysis of OYO' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
OYO's market performance is in the lower 34%, indicating a below-average market standing. This means OYO captures less foot traffic compared to most competitors. Performance peers in the same percentile include Hotel Songadya, HOTEL SHARVARI VEG RESTAURANT, Sea Rock, Taquitos - The Mexican Grill, Temple City Lake inn RAMESHWARAM, and Pastel Poetry.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased revenue and positive word-of-mouth.
OYO's overall CSAT is 59%, a decrease of 8.9 percentage points year-over-year, indicating declining customer happiness. CSAT varies by state, with Bihar showing high satisfaction (78%), while Karnataka (59%) and Uttar Pradesh (56%) show lower satisfaction and negative growth.
Number of outlets reflects brand reach and expansion. Tracking outlet distribution helps assess market penetration and growth strategies across different regions.
OYO has the most outlets in Uttar Pradesh (17), followed by Maharashtra (9) and Uttarakhand (6). This distribution indicates a stronger presence in these states compared to others like Odisha (2). The data highlights key regions for OYO's operations.
Identifying top competitors helps understand the competitive landscape. Cross-visitation data reveals brands frequently visited by the same customers, informing competitive strategies.
OYO's top competitors based on cross-visitation are KFC (6.17%), Domino's Pizza (3.70%), McDonald's (3.70%), La Pino'z Pizza (3.70%), and Burger King (3.70%). This indicates that customers who visit OYO also frequently visit these fast-food chains.
Traffic workload by hour reveals peak and off-peak times. Understanding traffic patterns helps optimize staffing, promotions, and resource allocation for better efficiency.
OYO experiences peak traffic workload between 18:00 and 21:00, with the highest workload at 20:00 (53.35%). Traffic is lowest in the early morning hours. This data suggests optimal times for staffing and promotions are during the evening peak.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights reveal segment preferences, enabling tailored messaging and product positioning.
OYO's customer base shows a higher affinity for men (120) compared to women (55). Among generations, Gen X shows the highest affinity (138), followed by Gen Y (93) and Gen Z (69). This suggests Gen X is overrepresented, while Gen Z is underrepresented in OYO's customer base.