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Managing Partner, Global Business Development
See what factors influence OYO performance in the India and how they change over time
See what factors influence OYO performance in the India and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of OYO' competitors in the India
An analysis of OYO' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
OYO is in the top 2% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Market performance percentile reveals a brand's share of foot traffic, showing its competitive strength and customer preference.
OYO's market performance is at the 98th percentile, which indicates a leading market position. This shows strong customer preference. Performance peers include Tri Green Cafe & Resort, Noidawery - Sector, Prabhu Kripa Restaurant Rooftop, Mirchi Restaurant, Awesome Restaurant, and Cafe Rick Dash, all at the 98th percentile.
Customer satisfaction (CSAT) reflects brand perception. Tracking CSAT helps improve service and loyalty, essential for sustainable growth.
Overall customer satisfaction for OYO is 60%, a decrease of 10.1 percentage points year-over-year. Karnataka shows a CSAT of 75% with a 12.5 percentage point increase, while Uttar Pradesh and Bihar show decreases. The CSAT trend decreased between May and July 2025.
Average check (avg. spend per customer) shows pricing strategy effectiveness and customer spending habits, vital for revenue optimization.
OYO's overall average check is 334.8 INR, a decrease of 33.9% year-over-year. Karnataka's average check is 247.4 INR with no growth. Average check was approximated in June and July of 2025 and kept the same value as in May.
Competitor analysis shows market rivals. Knowing top competitors informs competitive strategies and helps capture more market share.
OYO's top competitors based on customer cross-visitation are McDonald's and KFC (both at 4.20%), followed by Social (3.36%), Burger King (2.52%), and Adyar Ananda Bhavan - A2B (2.52%). These brands attract a similar customer base.
Consumer segment analysis tailors marketing. Gender & generation insights enable targeted strategies, improving engagement & ROI.
Women have a 68% affinity (index), while men show a 111% affinity towards OYO. Gen X has a 137% affinity, Gen Y has an 85% affinity, and Gen Z has a 141% affinity. Gen X and GenZ are over-represented among OYO's customers, while Gen Y is under-represented.
Cafés & Restaurants