Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence O'Sullivans performance in the France and how they change over time
See what factors influence O'Sullivans performance in the France and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of O'Sullivans' competitors in the France
An analysis of O'Sullivans' competitors in the France
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
O'Sullivans is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
O'Sullivans holds a market performance percentile of 45 in France's Cafe & Restaurants industry, indicating a below average/lagging market position. This percentile reflects a need to improve its market standing relative to competitors like Jinchan, Enjoy Tacos - Sens, Monsieur Georges, Le P'tit Piano, Restaurant Loulou Paris and Meïda, which are in the same percentile range.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and marketing efforts.
O'Sullivans' customers in France also frequently visit McDonald's (6.86% cross-visitation), Café Oz The Australian Bar, Bouillon Chartier, and KFC (2.17% each), and Quick (1.81%). McDonald's is the most popular alternative, suggesting a need to understand its appeal to O'Sullivans' customer base.
Traffic workload by hour reveals peak times, informing staffing and resource allocation. Understanding these patterns optimizes operational efficiency and customer service.
O'Sullivans experiences peak traffic between 22:00 and 23:00, with 51.61% and 52.33% traffic workload, respectively. Traffic is minimal between 6:00 and 10:00. This data suggests a need for optimized staffing and resource allocation based on these hourly trends.
Consumer segments reveal audience demographics, enabling targeted marketing. Understanding gender and generational mix optimizes messaging and product offerings.
O'Sullivans' customer base in France shows a high affinity for men (index 121) and Gen Z (index 186), indicating these segments are overrepresented compared to the average consumer. Women (index 79) and Gen Y (index 95) are underrepresented. Marketing should be tailored to appeal to men and Gen Z.