Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence OSHINEI performance in the Thailand and how they change over time
See what factors influence OSHINEI performance in the Thailand and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of OSHINEI' competitors in the Thailand
An analysis of OSHINEI' competitors in the Thailand
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
OSHINEI is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
OSHINEI holds a leading market performance percentile of 99 in Thailand's Cafe & Restaurants industry, placing it in the top 1%. This high percentile indicates strong customer preference and a robust competitive position. Performance peers in a similar range include Somboon Seafood, Copper wood, ตำกระฉูด อยุธยา, Day & Night, Baytong Chicken Rice and Loklok nimman, all at position 99.
Customer satisfaction is key to loyalty, impacting brand reputation and revenue. Tracking it helps identify areas for service and product improvement.
OSHINEI's overall customer satisfaction (CSAT) is 62%, a decrease of 7.7 percentage points year-over-year. Nakhon Sawan Province and Lop Buri Province show the highest CSAT at 88%, with varying growth. The CSAT trend declined between May and July 2025, highlighting the need to address declining customer contentment to sustain future growth.
Average check reflects spending per customer. Monitoring this KPI aids in revenue forecasting, menu optimization, and marketing strategy effectiveness.
OSHINEI's overall average check is 847 THB, down 2.4% year-over-year. Phra Nakhon Si Ayutthaya Province has the highest average check at 974.1 THB. The average check fluctuated between May and July 2025, suggesting a need to stabilize pricing and promotional strategies.
Outlet count indicates market presence. Tracking growth aids strategic expansion, reflecting brand reach and potential revenue streams.
OSHINEI has multiple outlets across Thailand, with Nakhon Ratchasima Province leading with 2 outlets. Several other provinces, including Maha Sarakham, Buri Ram, Phra Nakhon Si Ayutthaya, Songkhla, Udon Thani, Rayong, Ubon Ratchathani, Mukdahan and Nakhon Sawan each have 1 outlet. Expansion strategy should focus on key regions.
Competitor analysis reveals market dynamics, informing strategic positioning, differentiation, and competitive advantage.
OSHINEI's top competitors, based on customer cross-visitation, are Café Amazon (7.12%), Starbucks (3.99%), KFC (3.70%), Suki Teenoi (3.13%) and McDonald's (2.56%). This data suggests that OSHINEI customers also frequent major chain restaurants and cafes, indicating opportunities for differentiation in offerings and customer experience.
Traffic workload identifies peak hours, informing staffing, promotions, and resource allocation for optimal service and efficiency.
OSHINEI experiences peak traffic workload between 17:00 (5 PM) and 19:00 (7 PM), reaching a high of 72.77 at 18:00 (6 PM). There is minimal traffic from 0:00 (12 AM) to 10:00 (10 AM). Strategic staffing and promotions should align with these peak hours to maximize customer satisfaction and operational efficiency.
Analyzing consumer segments by gender and generation informs targeted marketing, enhancing engagement and ROI.
OSHINEI's customer base shows high affinity among women (index 89) and an over-representation among men (index 108). Gen X is under-indexed (73), while Gen Y (103) and Gen Z (101) exhibit average engagement. Marketing should tailor strategies to leverage the affinity of men and the growing influence of younger generations.