Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Ootoya is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Ootoya performance in the Japan and how they change over time
See what factors influence Ootoya performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Ootoya' competitors in the Japan
An analysis of Ootoya' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance reveals brand share, showing competitive strength and customer preference in the industry.
Ootoya holds a leading position in Japan's Cafe & Restaurants, ranking in the top 1% of brands. This percentile indicates a strong market presence, reflecting significant customer preference. Competitors like Yotteba, Ryukyu No Ushi, Roast Beef Ohno, St.Marc Cafe, Bronco Billy, and Yakitori Mizutaki TORIICHIZU share a similar percentile, indicating intense competition at the top.
Customer satisfaction highlights loyalty. Monitoring CSAT trends lets brands refine offerings and boost long-term success.
Ootoya's overall customer satisfaction is at 63%, a 1.5pp increase year-over-year. Iwate Prefecture shows the highest satisfaction at 94%, with a significant growth of 26.2pp. Mie Prefecture shows a decrease. This indicates that while overall satisfaction is improving, there are regional disparities to address.
Average check (transaction value) reflects pricing strategy and customer spending habits. It guides revenue and profitability optimization.
Ootoya's overall average check is 1.5K JPY, up 13.3% year-over-year. Shiga Prefecture has the highest average check at 1.9K JPY. This rise suggests increased spending per customer, likely due to menu adjustments or pricing changes, but there is not growth value by location.
Outlet count indicates market reach. More outlets can mean more revenue. Growth shows expansion and consumer demand.
Ootoya has the most outlets in Kanagawa Prefecture (36), followed by Saitama Prefecture (18). This distribution highlights key markets. The concentration of outlets in specific regions suggests a targeted expansion strategy based on market potential.
Knowing competitors shows market dynamics. It helps brands see where they stand and adapt their strategies.
Ootoya's top competitors based on customer cross-visitation are McDonald's (11.84%), 店 (10.73%), Starbucks (10.46%), 店 (8.17%) and Yoshinoya (7.55%). This overlap shows Ootoya's customers also frequent fast-food chains and other cafes, implying a need for differentiation.
Traffic workload reveals peak hours. Efficient staffing and resource allocation can improve customer experience and cut costs.
Ootoya experiences peak traffic between 11:00 and 21:00, with the highest workload around 12:00 and 13:00 (66.30% and 65.39%, respectively). The lowest traffic is between 0:00 and 5:00. This pattern informs staffing and operational adjustments to meet demand.
Understanding consumer segments enables targeted marketing. Tailoring to gender and generation boosts engagement and ROI.
Ootoya's customer base shows a higher affinity for women (93%) compared to the average, while men are over-represented (104%). Gen X is over-represented (112%), while Gen Y (88%) and Gen Z (96%) are under-represented. These insights guide marketing and positioning strategies.