Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence O'malo performance in the France and how they change over time
See what factors influence O'malo performance in the France and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of O'malo' competitors in the France
An analysis of O'malo' competitors in the France
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
O'malo is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand’s share of foot traffic, indicating its competitive strength and customer preference in the industry.
O'malo, with a Market Performance of 99, is a leading brand in France's Cafe & Restaurants industry, indicating a top 1% market presence. Peers like Girafe Restaurant, Coco, Crazy Pizza, Le Nautilus L’Isle Adam, Brasserie Martin and GODO Sushi & StreetFood are at a similar performance level.
Customer Satisfaction (CSAT) reflects customer happiness. Tracking CSAT helps improve services and retain customers, driving long-term growth.
O'malo's overall CSAT is 72%, with an 8 percentage point increase year-over-year. Metropolitan France mirrors this CSAT. The CSAT ranged from 65.52% to 79.30% during June-August 2025, showing fluctuations.
Average Check reveals spending per customer. Monitoring this KPI helps optimize pricing strategies and identify revenue growth opportunities.
O'malo's average check is 18.9 EUR, an 11.1% increase year-over-year. Metropolitan France aligns with this average. The average check varied between 16.21 EUR and 20.24 EUR during June-August 2025.
Number of Outlets indicates brand reach. A wider presence boosts brand visibility, improving market penetration and potential revenue.
O'malo has 34 outlets in Metropolitan France, reflecting its current physical presence. This stable outlet count from June to August 2025 suggests a steady market footprint.
Competitor analysis shows market dynamics. Knowing rivals helps refine strategies, attract customers, and maintain a competitive edge.
McDonald's (18.65%), Burger King (9.84%), and Quick (5.70%) are O'malo's top competitors based on customer cross-visitation. Au Bureau (4.66%) and Buffalo Grill (4.15%) also compete for the same customer base.
Traffic workload indicates peak hours. Knowing when customers visit helps optimize staffing and resource allocation for better service.
O'malo experiences peak traffic workload between 11 AM and 10 PM, with the highest traffic around 12 PM and 1 PM (55.30% and 54.57%, respectively). Traffic is minimal during early morning hours.
Understanding consumer segments helps target marketing. Tailoring strategies to specific groups improves engagement and boosts campaign effectiveness.
Women (71%) and Men (128%) Affinity Index shows the distribution of O'malo's customers by gender. Gen X (87%), Gen Y (115%), and Gen Z (20%) Affinity Index reflects generational presence. Gen Y is over-represented, Gen X is slightly under-represented and Gen Z is under-represented.