Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Om Sweets performance in the India and how they change over time
See what factors influence Om Sweets performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Om Sweets is right in the middle
Sample of brands in the same percentile
An analysis of Om Sweets' competitors in the India
An analysis of Om Sweets' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Om Sweets holds a market performance percentile of 55 in India's Cafe & Restaurants industry, indicating an average/above average market standing. This suggests moderate competitive strength. Performance peers in the same percentile range include Ohris, Nithya Amirtham, The Mandi Chowk, Ghevar Thali | Best Thali Restaurant in Pune, Annapurna, and Babai Tiffins.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT scores often correlate with repeat business and positive word-of-mouth.
Om Sweets shows an overall CSAT of 72%, a significant increase of 11.5 percentage points year-over-year. Haryana shows a CSAT of 73% with a growth of 13.2 percentage points, while Delhi shows 64% with a decrease of 2.8 percentage points. This indicates improved customer perception, particularly in Haryana.
Average check (Avg Check) indicates how much customers spend per visit, reflecting pricing strategy effectiveness and customer spending habits.
The overall average check for Om Sweets is 491.1 INR, a decrease of 13.9% year-over-year. Haryana maintains an average check of 491.1 INR. The decrease suggests potential shifts in customer spending or pricing adjustments.
Number of outlets indicates brand's reach and expansion. A larger outlet network can increase accessibility and market presence.
Om Sweets has 18 outlets in Haryana, 2 in Bihar and Uttar Pradesh each, and 1 each in Jharkhand, West Bengal and Delhi. Haryana represents the largest concentration of Om Sweets outlets, indicating a strong regional presence.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Om Sweets, based on cross-visitation, are Haldiram's (9.41%), McDonald's (9.09%), Bikanervala (7.34%), Harish (6.06%), and Social (3.35%). This indicates that customers who visit Om Sweets also frequently visit these brands.
Traffic workload analysis reveals peak hours, enabling optimized staffing and resource allocation for better customer service.
Traffic workload for Om Sweets peaks between 17:00 and 20:00, with the highest workload at 19:00 (69.13%). This suggests that Om Sweets experiences the most customer activity during evening hours.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for increased engagement.
Om Sweets' customer base consists of 65% women and 116% men (affinity index). Among generations, Gen X has an affinity index of 100, Gen Y 104, and Gen Z 47. Men and Gen Y are overrepresented, while Gen Z is underrepresented.