Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Old Chang Kee performance in the Singapore and how they change over time
See what factors influence Old Chang Kee performance in the Singapore and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Old Chang Kee is in the top 4% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of Old Chang Kee' competitors in the Singapore
An analysis of Old Chang Kee' competitors in the Singapore
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance percentile reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Old Chang Kee's Market Performance is at the 96th percentile, marking it as a leading brand. This places it in the top 4% of brands within the Cafe & Restaurants industry in Singapore, indicating strong market dominance. Performance peers include The Xiang Pavilion, Palm Beach Seafood, Anjappar Chettinaad Restaurant, Nami Korean Grill House by Hanjip, Aisyah Restaurant 西北香, and Kok Kee Wonton Noodle.
Identifying top competitors through cross-visitation reveals shared customer base and competitive landscape, enabling targeted strategies.
The top competitors of Old Chang Kee, based on cross-visitation, are McDonald's (18.02%), Kopitiam (9.01%), KFC (7.21%), Ya Kun Kaya Toast (7.21%), and Haidilao Hot Pot (5.41%). These brands share a portion of Old Chang Kee's customer base, indicating they compete for the same consumer segment.
Traffic workload distribution by hour indicates peak operational demands, optimizing staffing and resource allocation for improved efficiency.
Old Chang Kee experiences peak traffic workload between 10:00 and 19:00, with the highest activity around 18:00 (55.12%). Traffic is minimal between 0:00 and 5:00. This hourly workload distribution allows for optimized staffing and resource allocation during peak hours.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and brand resonance.
Old Chang Kee's customer base shows high affinity among women (94) and men (104). Among generations, Gen Y is over-indexed (107), while Gen X (63) and Gen Z (77) are under-indexed, suggesting varying levels of engagement across different age groups. These affinities can inform targeted campaigns to resonate with each segment.