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Managing Partner, Global Business Development
See what factors influence O-Cakes performance in the India and how they change over time
See what factors influence O-Cakes performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of O-Cakes' competitors in the India
An analysis of O-Cakes' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
O-Cakes is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's foot traffic share, crucial for assessing competitive strength and customer preference in the Cafe & Restaurants industry.
O-Cakes holds a leading market position in India's Cafe & Restaurants industry with a percentile of 98. This indicates that O-Cakes captures a significant portion of customer traffic, reflecting strong brand preference. Performance peers in a similar range: Hotel Udhaya, The Old Mirchi Biryani, Samrat, Sweet Truth, Desi Chhorra : Chole Bhature, Rajma & Nostalgia, Kovallam Restaurant- The South Indian Kitchen.
Customer satisfaction is vital, reflecting customer loyalty and brand perception, and impacting repeat business and positive word-of-mouth referrals.
O-Cakes exhibits a customer satisfaction rate of 75%, with a notable 7.6 percentage point increase year-over-year, signaling improved customer experiences. Maharashtra shows a CSAT of 75% with a growth of 11.5pp, indicating positive trends in this state.
Average check reveals customer spending habits, indicating pricing strategy effectiveness and customer perceived value in the Cafe & Restaurants sector.
O-Cakes has an average check of 809.1 INR, a decrease of 11.4% year-over-year, potentially indicating shifts in pricing strategy, menu mix, or customer spending behavior. Maharashtra shows average check of 846.7 INR.
Outlet count indicates brand reach and market presence, directly impacting accessibility and potential revenue generation in the Cafe & Restaurants industry.
O-Cakes has 33 outlets in Maharashtra and 3 in Telangana. Maharashtra constitutes the majority of O-Cakes' presence, revealing key market focus.
Analyzing competitors reveals brand positioning, customer preferences, and competitive landscape, guiding strategic decisions in the Cafe & Restaurants market.
Customers who visit O-Cakes also frequent FNP Cakes (21.05%), Bonnie's Bakery (21.05%), Cakes & Rolls (18.42%), Sin City Cakes and Bakes (18.42%), and Crazy Cakes - Best Cake Shop In Kandivali, Malad and Borivali East (13.16%).
Traffic workload by hour reveals peak operational times, optimizing staffing and resources, ensuring customer satisfaction, and maximizing revenue during busy periods.
O-Cakes experiences peak traffic between 18:00 and 21:00, with highest workload at 20:00 (57.46). This insights allows to optimize resources.
Analyzing consumer segments informs targeted marketing, tailoring strategies to resonate with specific groups, enhancing engagement, and maximizing ROI in the Cafe & Restaurants sector.
Women show a high affinity (122 index) for O-Cakes, while men are under-indexed (93). Gen Z demonstrates very high affinity (282), Gen Y has affinity of 93 and Gen X is under-indexed (55).