Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Obaltan performance in the South Korea and how they change over time
See what factors influence Obaltan performance in the South Korea and how they change over time
Available by subscription
Available by subscription
An analysis of Obaltan' competitors in the South Korea
An analysis of Obaltan' competitors in the South Korea
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Obaltan is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference in the cafe & restaurants industry.
Obaltan's market performance is at the 98th percentile, indicating a leading position in the Cafe & Restaurants sector in South Korea. This high percentile shows strong customer preference. Obaltan shares the same position as Sarangbang Kalguksu, 국제밀면 본점, 서래향 수서점, 러스틱스모크하우스, 아스론가, and 을지로골목집.
The number of outlets indicates brand reach and market presence, influencing revenue potential and customer accessibility in Cafe & Restaurants industry.
Obaltan has one outlet each in Gyeonggi and South Gyeongsang. This limited number of outlets suggests a focused, potentially regional strategy rather than broad national coverage. The brand may be concentrating its resources or testing the market.
Competitor analysis identifies key rivals and their market share, informing competitive strategies and differentiation efforts in Cafe & Restaurants industry.
Obaltan's top competitors, based on cross-visitation, are Starbucks (24.14%), Kyochon (6.90%), Burger King (6.90%), 더설 잠실직영점 (6.90%), and McDonald's (6.90%). This indicates that Obaltan customers also frequent these established brands, especially Starbucks, which suggests a need to understand and potentially address why customers are also choosing competitors.
Traffic workload analysis shows busiest hours, enabling optimal staffing and resource allocation in Cafe & Restaurants industry.
Obaltan experiences peak traffic workload between 18:00 and 19:00, with significant activity from 12:00 to 13:00 and from 17:00 to 21:00. Minimal traffic occurs during early morning hours (0:00-10:00). This information is crucial for staffing and operational planning.
Consumer segments analysis identifies key demographics, enabling targeted marketing and product development in Cafe & Restaurants industry.
Obaltan's customer base shows a high affinity index for men (150), Gen X (158), and Gen Z (131). Women are under-indexed (29), as are Gen Y consumers (79). Targeted marketing strategies focusing on Men, Gen X and Gen Z may be particularly effective.