Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence O Burguês performance in the Brazil and how they change over time
See what factors influence O Burguês performance in the Brazil and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of O Burguês' competitors in the Brazil
An analysis of O Burguês' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
O Burguês is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, reflecting its competitive strength and customer preference in the Cafe & Restaurants industry.
O Burguês holds a leading market performance percentile of 98 in Brazil's Cafe & Restaurants industry, placing it in the top 2% of brands. This indicates strong customer preference and competitive strength compared to peers like Arizona Restaurante, Hamburguinho, Vinicola Terrassos, Sorveteria Sabor Azul, Agridoce Café, and Padaria Bella Suil, who share a similar leading position.
Customer satisfaction (CSAT) indicates brand perception. Tracking CSAT helps gauge loyalty, identify areas for improvement, and refine customer experience strategies.
O Burguês's overall CSAT is 62%, a 12 percentage point increase year-over-year, suggesting improved customer experience. CSAT varies regionally: Central-West at 94% (up 44.1pp), South at 74% (up 20pp), and Southeast at 39% (down 10.5pp). While the Central-West and South regions show strong positive growth, the Southeast requires attention due to declining satisfaction.
Average check reflects customer spending per visit. Monitoring this KPI aids in assessing pricing strategies, menu performance, and overall revenue generation.
O Burguês's overall average check is 64 BRL, a 12.5% increase year-over-year, indicating customers are spending more per visit. Regionally, the Southeast has an average check of 67.1 BRL, while the South has 60 BRL. The absence of growth data for these regions limits a full comparison, but the overall trend shows positive spending behavior.
Tracking outlet numbers indicates brand reach. Monitoring this KPI helps assess market penetration, regional focus, and overall business expansion efforts.
O Burguês has the largest number of outlets in the Southeast Region (26), followed by the South (6), Central-West (4), and Northeast (1). This distribution suggests a strong presence in the Southeast, with opportunities for expansion in other regions. The absence of growth data prevents analyzing the expansion strategy.
Competitor analysis reveals market dynamics. This KPI helps identify key players, benchmark performance, and refine strategies for competitive advantage and market share.
The top competitors for O Burguês, based on customer cross-visitation, are Ex-Touro hamburgueria (10.91%), McDonald's (7.27%), Coco Bambu (5.45%), basta pizza e pane (3.64%), and China In Box (3.64%). This indicates that customers who visit O Burguês also frequently visit these other brands, highlighting direct competitors and potential areas for strategic differentiation.
Traffic workload analysis informs operational efficiency. It helps optimize staffing, manage peak hours, and improve customer experience during high-demand periods.
O Burguês experiences peak traffic workload between 17:00 and 22:00, with the highest workload at 20:00 (50.20%). Traffic is significantly lower in the early morning hours. This data informs staffing and resource allocation, ensuring optimal service during peak times and minimizing costs during slower periods.
Understanding consumer segments allows for targeted marketing. These insights enable tailored campaigns, improved product positioning, and enhanced customer engagement and affinity.
Women show an affinity index of 98, while men have an affinity index of 102. The Gen Z segment has an affinity index of 768, indicating a high affinity compared to the average consumer. This suggests targeted marketing and product strategies tailored for this specific generational segment would be effective.