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Managing Partner, Global Business Development
See what factors influence Nittaya performance in the Thailand and how they change over time
See what factors influence Nittaya performance in the Thailand and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Nittaya' competitors in the Thailand
An analysis of Nittaya' competitors in the Thailand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Nittaya is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Market performance shows brand's share of foot traffic, competitive strength, and customer preference, vital for strategic decisions.
Nittaya, with a market performance percentile of 99, is a leading brand in the Cafe & Restaurants industry in Thailand. This indicates a strong market presence and high customer preference compared to competitors like Loy High 9th Floor, Papaya Pok Pok, ซารัง บาร์บีคิว บุฟเฟต์ บางแสน 사랑바베큐, NINETY 9 Garden, Annie sweetery&eatery, and Hotto Bun, which also share similar high market positions.
Customer satisfaction (CSAT) measures how well a brand's products/services meet expectations, impacting loyalty and revenue.
Nittaya's overall CSAT is 84%, up by 1.2 percentage points year-over-year, indicating improved customer experience. Samut Prakan Province shows the highest CSAT at 97%, with a significant increase of 17.1 percentage points, while Pathum Thani Province shows a decrease. The dynamic CSAT data shows fluctuations between May and July 2025, highlighting areas for potential improvement.
Average check reveals spending habits, showing revenue per customer. Analyzing it identifies trends and informs pricing strategies.
Nittaya's overall average check is 406.8 THB, a decrease of 22.9% year-over-year, suggesting customers are spending less per visit. Nonthaburi Province shows an average check of 516.1 THB with stable year-over-year dynamics. Dynamic data shows a rise in average check from May to July 2025, highlighting potential seasonal spending trends.
Outlet count reflects brand presence and reach, crucial for market share and customer accessibility assessments.
Nittaya has a total of 8 outlets. Nonthaburi Province accounts for 5 outlets, indicating a strong regional presence. Samut Prakan Province has 2 outlets and Pathum Thani Province has 1 outlet. These numbers show the geographic distribution of Nittaya's business locations.
Identifying competitors helps refine strategies, understand the competitive landscape, and improve market positioning.
Nittaya's top competitors based on cross-visitation are Café Amazon (9.42%), Starbucks (6.88%), Suki Teenoi (6.16%), Sizzler (4.35%), and MK Restaurant (3.99%). This data shows the brands Nittaya's customers also frequent, indicating direct competition and shared customer base. This competitive landscape helps Nittaya refine its strategies.
Understanding traffic patterns by hour helps optimize staffing, manage resources, and improve customer experience.
Nittaya experiences peak traffic between 12:00 and 19:00, with highest workload at 12:00-13:00. Traffic significantly increases from 9:00 onwards, peaks in the afternoon, and declines after 21:00. There is no activity between 22:00 and 8:00.
Understanding consumer segments helps tailor marketing, product offerings, and communication strategies for engagement.
Nittaya's customer base is heavily skewed towards women (86% affinity), with a smaller representation of men (109% affinity). Gen X shows a high affinity (156%), while Gen Y (92%) is about average and Gen Z (46%) is under-indexed. This indicates the brand resonates more strongly with Gen X. Data shows that Gen Z is not visiting the brand's stores. These indices are relative to the average consumer.
Cafés & Restaurants