Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Nirula's performance in the India and how they change over time
See what factors influence Nirula's performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Nirula's' competitors in the India
An analysis of Nirula's' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Nirula's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects brand strength and customer preference within the Cafe & Restaurants industry, indicating its competitive standing.
Nirula's ranks in the top 1% (99th percentile), marking it as a leading brand. This high percentile shows a substantial market share and strong customer preference relative to peers like Aranyam Jungle Theme Restaurant, ISTHAM KITCHEN, Hotel Amantran, Baithak Dhaba & Restaurant, Sher-E-Punjab Goa and Naina Chinese Centre.
Customer satisfaction (CSAT) measures how well Nirula's meets customer expectations, directly impacting loyalty and brand reputation.
Nirula's overall CSAT is 64%, a 5.9pp increase year-over-year. CSAT varies by state: Uttar Pradesh and Delhi show improvement, while Karnataka and Haryana declined. The highest satisfaction was recorded in May 2025.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer value perception.
Nirula's overall average check is INR 484.6, a 15.9% increase year-over-year. Karnataka has the highest average check (INR 883.3), while Uttar Pradesh has the lowest (INR 228.6). The average check was highest in May 2025.
Outlet count indicates Nirula's market presence and expansion strategy across different geographic locations.
Nirula's has the most outlets in Delhi (61), followed by Haryana (33), Uttar Pradesh (23) and Karnataka (7). There is also presence in Goa, Punjab, Madhya Pradesh, Bihar, Nagaland and Uttarakhand. This distribution shows a concentrated presence in Northern India.
Identifying competitors helps Nirula's understand its competitive landscape and refine strategies for customer acquisition and retention.
Nirula's top competitors based on customer cross-visitation are McDonald's (9.20%), Haldiram's (6.90%), Bikanervala (6.51%), Domino's Pizza (5.36%), and Burger King (5.36%). This indicates that customers who visit Nirula's also frequent these fast-food and casual dining chains.
Traffic workload analysis helps optimize staffing and resource allocation during peak hours to improve customer experience.
Nirula's experiences peak traffic workload between 11 AM and 10 PM, with the highest activity around 7 PM to 8 PM (47.47%-49.00%). Activity is minimal between 4 AM and 8 AM, with a gradual increase starting at 9 AM.
Consumer segment analysis informs targeted marketing by understanding gender and generational preferences, optimizing engagement strategies.
Nirula's customer base shows an affinity towards women and Gen Z. Women are over-represented (87%), while Men show a lower affinity(105%). Gen X (141%) and Gen Z (158%) exhibit high affinity, while Gen Y (86%) shows under-representation relative to the average consumer.