Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Nirula's performance in the India and how they change over time
See what factors influence Nirula's performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Nirula's' competitors in the India
An analysis of Nirula's' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Nirula's is in the lower 44% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Nirula's market performance is at the 44th percentile, indicating a below average market position. This suggests that Nirula's captures less foot traffic compared to its competitors. Performance peers in the same percentile: Hotel Aaradhya Veg Non Veg Family Restaurant, Markaiz, The Graand Purohit, N M R'S UPTOWN, CAFE ADDICT, Spezia Bistro.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth.
Nirula's overall customer satisfaction is 64%, a 6.4 percentage point increase year-over-year. Karnataka shows the highest CSAT at 86%, while Haryana has the lowest at 49% with a decrease of 18.6 percentage points. This indicates varying customer experiences across different states, with significant improvements needed in Haryana.
Average check reveals spending per customer, crucial for revenue insights and pricing strategy optimization.
Nirula's overall average check is 360.9 INR, a decrease of 18.1% year-over-year. Haryana has the highest average check at 390.9 INR, while Uttar Pradesh has the lowest at 257.1 INR. The decline suggests a need to analyze pricing strategies and customer spending habits.
Outlet count indicates brand reach and market presence, influencing accessibility and revenue potential.
Nirula's has the highest number of outlets in Delhi (65), followed by Haryana (34) and Uttar Pradesh (23). This distribution highlights key markets for Nirula's, with Delhi representing the strongest presence. Expansion opportunities may exist in states with fewer outlets.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Nirula's top competitors based on cross-visitation are Bikanervala (7.69%), McDonald's (6.33%), Haldiram's (5.88%), Domino's Pizza (4.98%), and Burger King (4.07%). This indicates that customers who visit Nirula's also frequently visit these brands, suggesting similar target audiences or occasions.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Nirula's experiences peak traffic workload between 11 AM and 10 PM, with the highest activity around 7 PM to 8 PM (47.39% - 49.28%). Traffic is minimal between 4 AM and 8 AM. This data informs staffing and operational decisions to meet customer demand effectively during peak hours.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for higher engagement.
Nirula's consumer base shows a higher affinity towards women (81%) and men (108%). Among generations, Gen Z shows the highest affinity (153%), followed by Gen X (115%) and Gen Y (92%). This suggests that Nirula's resonates more strongly with Gen Z and Gen X compared to Gen Y.