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Managing Partner, Global Business Development
See what factors influence Nihonichi performance in the Japan and how they change over time
See what factors influence Nihonichi performance in the Japan and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Nihonichi' competitors in the Japan
An analysis of Nihonichi' competitors in the Japan
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Nihonichi is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Nihonichi holds a leading market performance at the 97th percentile in Japan's Cafe & Restaurants industry, indicating a strong competitive position. This places it among the top 3% of brands. Performance peers include Yamamotoyasohonke, Bigguboi, 玉翠園, Espresso D Works 岐阜店, Pizzeria Brown Blossom, and ホルモン×焼き鳥×煮込み この上さん。 堺筋本町店, all within the same range.
Identifying competitors reveals market dynamics and customer preferences, crucial for strategic positioning and gaining competitive advantage in Cafe & Restaurants.
Nihonichi's top competitors include Starbucks (22.73%), 店 (18.18%), Sushiro, McDonald's, and Tendon Tenya (all 13.64% cross visitation). This indicates that customers who visit Nihonichi also frequently visit these brands, highlighting key competitors for Nihonichi.
Analyzing consumer segments informs targeted marketing by understanding demographic preferences, which helps in positioning the brand effectively in Cafe & Restaurants.
Nihonichi's customer base shows a high affinity with women (index of 91) being overrepresented, while men (index of 106) are slightly underrepresented compared to the average. Gen Y (index of 77) are also underrepresented. This suggests a need to tailor marketing and offerings to better engage men and Gen Y.