Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Nespresso performance in the Saudi Arabia and how they change over time
See what factors influence Nespresso performance in the Saudi Arabia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Nespresso' competitors in the Saudi Arabia
An analysis of Nespresso' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Nespresso is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the cafe industry.
Nespresso, with a market performance of 96, is a leading brand in Saudi Arabia's Cafe & Restaurants industry, indicating a strong market presence. Competitors in the same top tier include مطعم لسعة فلفلة, فل ستوب لاونج | Full Stop lounge, Crops, Belajio Resort, Podo Moro | بودو مورو, and مطعم و مندي تمو رجال ألمع حي الموظفين.
CSAT reflects customer loyalty. High CSAT scores boost retention and positive word-of-mouth, directly impacting revenue and brand reputation.
Nespresso's overall CSAT is 81%, a substantial 24.9 percentage point increase year-over-year, signaling improved customer happiness. Makkah Region leads with 88% satisfaction, followed by Eastern Province at 79% and Riyadh Region at 69%, pinpointing areas of strength and opportunities for targeted improvements.
Average check reflects spending per customer. Monitoring this metric helps optimize pricing strategies and identify upselling opportunities.
Nespresso's overall average check is 162.1 SAR, a 1.3% increase year-over-year, indicating customers are spending slightly more. The Makkah Region shows an average check of 130.6 SAR. Fluctuations from 140 to 182.14 SAR shows possible price variations in selected months.
Outlet count indicates brand reach. Expansion boosts revenue, requiring strategic decisions about location based on market demand.
Nespresso has 5 outlets in Makkah Region, 4 in Riyadh Region, 2 in Eastern Province, and 1 in Medina Province. Makkah Region holds the largest presence. This distribution helps Nespresso meet local demand.
Competitor analysis informs strategy. Knowing top competitors and customer overlap helps refine marketing and improve market positioning.
Nespresso's top competitors, based on customer cross-visitation, are Dunkin' (9.52%), McDonald's (8.33%), Barn's | بارنز (7.14%), Starbucks (5.95%), and Al Baik (4.76%). This reveals the alternative options Nespresso customers also consider.
Traffic workload shows peak hours. Understanding when customers visit helps optimize staffing and promotions for maximum impact.
Nespresso experiences peak traffic between 14:00 and 22:00, with the highest workload around 19:00 (59.03%). Traffic is minimal between midnight and 08:00. This informs when to focus staffing and promotional efforts.
Segment data tailors marketing. Understanding consumer demographics allows targeted campaigns, boosting engagement and ROI by appealing to specific groups.
Nespresso's customer base in Saudi Arabia shows an over-representation of Women with a high affinity index of 135, while Men have an affinity index of 85. Gen X segment demonstrates a strong affinity index of 327, while Gen Y shows an affinity index of 72. This helps tailor marketing efforts.