Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Nespresso performance in the Greece and how they change over time
See what factors influence Nespresso performance in the Greece and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Nespresso' competitors in the Greece
An analysis of Nespresso' competitors in the Greece
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Nespresso is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market share reflects brand strength and customer preference, crucial for assessing competitive standing in the Cafe & Restaurants industry.
Nespresso in Greece holds a leading position with a market performance percentile of 99, placing it in the top 1% of brands. This indicates very strong market dominance. Performance peers include Story Streat, Salento Wood Fired Street Food, Faros Seaside Bar, Sardelaki me Thea, KAIKI, and Stone Athens.
Customer satisfaction is a key performance indicator reflecting customer loyalty and overall brand perception within the Greek market.
Nespresso's overall customer satisfaction in Greece is 84%, slightly down by 0.1 percentage points year-over-year. Attica shows a CSAT of 87%, while Macedonia and Thrace have a CSAT of 78%. CSAT has fluctuated between 81.25% and 87.93% during the observed period.
Average check reveals customer spending habits, indicating brand value and pricing strategy effectiveness in the Cafe & Restaurants sector.
Nespresso's average check in Greece is 29.4 EUR, a significant increase of 45.3% year-over-year. Attica has an average check of 31.3 EUR. Macedonia and Thrace show an average check of 23.4 EUR. The average check varied from 22.14 EUR to 37.27 EUR during the period.
Outlet count indicates market presence and brand accessibility, reflecting expansion and customer reach within Greece.
Nespresso has 9 outlets in Attica, 2 in Macedonia and Thrace, and 1 in Peloponnese, Western Greece and the Ionian. This distribution highlights Attica as the region with the strongest Nespresso presence.
Analyzing competitors helps refine strategies by understanding customer preferences and competitive dynamics within the Cafe & Restaurants market.
Top competitors based on cross-visitation include TGI Fridays (3.07%), Goody's Burger House (2.45%), Veneti (2.45%), Coffee Berry (1.84%), and Blue Bamboo (1.84%). These brands attract a portion of Nespresso's customer base.
Traffic workload analysis reveals peak hours, enabling optimized staffing and resource allocation for enhanced customer experience.
Nespresso experiences peak traffic between 11 AM and 6 PM, with the highest workload around 12 PM and 1 PM. Traffic starts building from 8 AM and drops off significantly after 8 PM. There is no traffic between 9 PM and 7 AM.
Understanding consumer demographics is crucial for tailoring marketing efforts and aligning product offerings with specific customer groups.
The consumer base shows a gender mix of 100% women and 100% men. Gen X constitutes 87% (under-indexed), Gen Y 106% (high affinity), and Gen Z 61% (under-indexed), indicating varied engagement across generations.