Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Nespresso performance in the Spain and how they change over time
See what factors influence Nespresso performance in the Spain and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Nespresso is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Nespresso' competitors in the Spain
An analysis of Nespresso' competitors in the Spain
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reflects the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Nespresso, with a market performance percentile of 99, is a leading brand in Spain's Cafe & Restaurants industry. This percentile indicates a strong market presence. Performance peers include Vinitus, Grand Siena - Restaurant & Cocktail Bar, Silencio Beach, Restaurant Glaciar, Cumpanamá, and Fogón de Mariana.
Customer satisfaction (CSAT) indicates brand perception, impacting loyalty and growth. High CSAT scores suggest strong customer relationships and positive brand equity.
Nespresso in Spain has an overall CSAT of 89%, up 16.3 percentage points year-over-year. Valencian Community shows the highest CSAT at 95%, followed by Andalusia (91%), Catalonia (90%), and Community of Madrid (85%). CSAT trended up from May to June 2025, then decreased slightly in July.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer purchase behavior trends over time.
Nespresso's overall average check in Spain is 47.5 EUR, a decrease of 11.5% year-over-year. Andalusia has the highest average check at 67 EUR. The average check decreased between May and June 2025, then increased slightly in July.
Outlet count signifies brand reach and accessibility. A broad network can increase visibility and market penetration in key geographic areas.
Nespresso has the most outlets in Catalonia (18), followed by the Community of Madrid (13). Valencian Community has 7 outlets, while Andalusia has 5. Several other regions have fewer outlets, indicating a more concentrated presence in certain areas.
Competitive analysis reveals top brands competing for the same customer base. Understanding these competitors helps refine market positioning and strategies.
Nespresso's top competitors in Spain, based on cross-visitation, include Burger King (2.99%), Hamburguesería Goiko (1.90%), Saona (1.63%), KFC (1.63%), and McDonald's (1.63%). This suggests Nespresso customers also frequent fast-food chains.
Traffic workload by hour shows peak times, enabling efficient staffing and targeted promotions to optimize customer service and revenue generation.
Nespresso in Spain experiences peak traffic between 10:00 and 20:00, with the highest workload around 18:00. There is almost no traffic between 22:00 and 8:00, suggesting the outlets are closed during these hours.
Understanding consumer segments by gender and generation enables targeted marketing, tailored product offerings, and enhanced customer engagement strategies.
Nespresso's customer base in Spain shows a higher affinity among women (index 111) and Gen X (index 116). Gen Z also shows a positive affinity (index 109), while Gen Y is slightly under-indexed (index 93). These indices indicate segment representation relative to the average.