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Managing Partner, Global Business Development
See what factors influence Nedelya performance in the Bulgaria and how they change over time
See what factors influence Nedelya performance in the Bulgaria and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Nedelya' competitors in the Bulgaria
An analysis of Nedelya' competitors in the Bulgaria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Nedelya is in the top 2% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance shows brand's foot traffic share, reflecting competitive strength and customer preference within the Cafe & Restaurants industry.
Nedelya holds a leading market position in Bulgaria's Cafe & Restaurants industry with a market performance percentile of 98, placing it in the top 2% of brands. This high percentile indicates strong brand preference and competitive advantage. Performance peers include Bar 88 Dinner, Freya Coffee Shop, Джаста Паста, Ресторантчето Efe, Айлякрия / Aylyakria Restaurant, and Dobro Restaurant.
Customer Satisfaction (CSAT) reflects brand perception. High CSAT scores typically correlate with increased customer loyalty and positive word-of-mouth referrals.
Nedelya's overall CSAT is 69%, an 8 percentage point increase year-over-year, indicating improved customer satisfaction. However, CSAT varies by location. Odessos shows 75% (-25pp down) and Triadica shows 62% (-22.7pp down). It seems like there is a problem with customer satisfaction in the Odessos and Triadica regions.
Outlet count indicates market presence and potential reach. Increasing outlets can expand accessibility and brand visibility to new customers.
Nedelya has multiple outlets, with the highest concentration in Triadica (3 outlets). Other locations include Slatina, Ilinden, Liulin each with 2 outlets, and Krasna poliana, Mladost, Krasno selo, Приморски, Odessos, and Poduyane each with 1 outlet.
Competitor analysis shows competitive landscape. Knowing which brands customers also visit informs marketing and helps identify opportunities.
Nedelya's customers also frequently visit Happy Bar & Grill (22.86% cross-visitation), followed by KFC (4.76%), Mr. Pizza (3.81%), Добревски (3.81%), and Gyro Land (3.81%). Happy Bar & Grill is a major competitor, showing the most overlap in customer base.
Traffic Workload shows peak operational times. Use this to optimize staffing, manage resources efficiently and enhance customer experience.
Nedelya experiences peak traffic workload between 10:00 and 19:00, with the highest activity around 17:00 (62.44%). There is minimal activity between 0:00 and 8:00. Staffing should be increased during peak hours to meet demand.
Consumer segment analysis helps tailor marketing. Understanding demographic affinity informs targeted campaigns, improving engagement and ROI.
Nedelya's customer base shows higher affinity for women (98) than men (102). Among generations, Gen X is overrepresented (134), while Gen Y (94) and Gen Z (46) are underrepresented. This affinity data should be considered when personalizing offers and communications.