Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Nasi Goreng performance in the Indonesia and how they change over time
See what factors influence Nasi Goreng performance in the Indonesia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Nasi Goreng' competitors in the Indonesia
An analysis of Nasi Goreng' competitors in the Indonesia
In Cafés & Restaurants
·Jul – Sep 25
Nasi Goreng is in the lower 20% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Nasi Goreng's market performance is in the lower 20% percentile, indicating a critically low market standing. This suggests the brand captures a smaller portion of customer traffic compared to its competitors in Indonesia's Cafe & Restaurants industry. Performance peers in the same percentile include Warung Ravaya Arim And Villa Tengah Sawah, Ketupat sayur Padang Uni Salsa, Momoyo Jagakarsa, Ayam Penyet Cabe Ijo Oka, Monsieur Spoon - Bintaro Xchange Mall, and Lotus Mio Bangunjiwo Restaurant.
Customer satisfaction (CSAT) reflects customer happiness. High CSAT scores often correlate with customer loyalty and positive word-of-mouth, boosting brand reputation.
Nasi Goreng's overall customer satisfaction is 86%, a decrease of 3.7 percentage points year-over-year. In Java, the CSAT is 87%, with a decrease of 3 percentage points. This indicates a generally positive customer experience, but a slight decline suggests areas for improvement to maintain and enhance customer loyalty.
Outlet count indicates brand reach and market presence. A higher number of outlets can mean greater accessibility and brand visibility for potential customers.
Nasi Goreng has 177 outlets in Java, 20 in Sumatra, 6 in Lesser Sunda Islands, 5 in Kalimantan, and 1 in Sulawesi. This distribution highlights a strong presence in Java, with significantly fewer outlets in other regions, suggesting potential for expansion in those areas.
Competitor analysis identifies key players and customer preferences. Understanding who else customers visit helps refine marketing and competitive strategies.
The top competitors for Nasi Goreng, based on cross-visitation, are Burger King, Sate Kambing Mbah Giran, and KFC, each with a cross-visitation rate of 8%. WARUNG KEBON KALASAN and warung prasmanan baariklee each have a cross-visitation rate of 4%. This indicates that customers who visit Nasi Goreng also frequent these establishments, suggesting potential areas for competitive focus.
Traffic workload by hour reveals peak times. Understanding when customers are most active helps optimize staffing, promotions, and resource allocation.
Nasi Goreng experiences peak traffic workload between 18:00 and 20:00, with the highest workload at 19:00 (47.07%). Traffic gradually increases from 6:00, peaking in the evening, then declines overnight. This data informs staffing and promotional strategies to maximize efficiency during peak hours.
Understanding consumer segments informs targeted marketing. Gender and generation insights enable tailored campaigns, improving engagement and brand resonance.
Nasi Goreng's customer base shows a high affinity for Men (index 139) and Gen X (index 141), indicating these segments are overrepresented among its customers. Women (index 71) and Gen Z (index 61) are underrepresented. This suggests marketing efforts could be tailored to better engage these underrepresented groups.