Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Nasi Goreng performance in the Indonesia and how they change over time
See what factors influence Nasi Goreng performance in the Indonesia and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·May – Jul 25
Nasi Goreng is in the top 3% of brands
Sample of brands in the same percentile
Search among the top café & restaurant brands by number of locations
Search among the top 10,053 café & restaurant brands by number of locations
An analysis of Nasi Goreng' competitors in the Indonesia
An analysis of Nasi Goreng' competitors in the Indonesia
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference in the Cafe & Restaurants industry.
Nasi Goreng's market performance is at the 97th percentile, indicating a leading position in Indonesia's Cafe & Restaurants industry. This high percentile means Nasi Goreng outperforms most competitors in attracting customers. Performance peers in the same percentile range include Rice Bowl Monsters - Ponti, Punjabi Grill Indian Cuisine Seminyak, Sanctuary Umalas Restaurant by Wonderspace, Adem Ayem Resto Adi Sucipto, Selasar Jawa and TTKR Specialty Coffee & Roti Macan.
Customer satisfaction (CSAT) indicates brand perception, influencing loyalty, retention, and positive word-of-mouth, crucial for sustainable growth.
Nasi Goreng's overall customer satisfaction is at 82%, a slight decrease of 1.9 percentage points year-over-year. The Java region shows a CSAT of 84%, with a decrease of 2 percentage points. This suggests generally positive customer experiences, though recent trends indicate a need for attention to maintain and improve satisfaction levels.
Outlet count indicates brand reach and expansion, reflecting market penetration and growth strategy in the Cafe & Restaurants industry.
Nasi Goreng has 174 outlets in Java, 20 in Sumatra, 6 in Lesser Sunda Islands, 4 in Kalimantan, and 1 in Sulawesi. The majority of outlets are located in Java (174), highlighting its dominance. This distribution reflects regional focus, calling for investigation into expansion opportunities in other regions.
Analyzing competitors reveals market dynamics, customer preferences, and competitive positioning, aiding strategic decision-making and differentiation.
Customers of Nasi Goreng also visit Lesehan Malam Pak Bing Hadi, Kalasan Station Coffee Cafe, KFC, and Solaria (each at 9.09%), and Soto Cokro Kembang (4.55%). The high cross-visitation with specific competitors suggests overlapping customer bases. Competitive analysis should focus on differentiation to capture more market share.
Traffic workload by hour reveals peak times, optimizing staffing, promotions, and resource allocation for enhanced customer experience.
Nasi Goreng experiences peak traffic between 17:00 and 21:00, with the highest workload at 19:00 (43.84%). Traffic workload is low between 01:00 and 05:00. Strategic decisions can now be made to optimize staffing and promotions.
Understanding consumer segments is vital for targeted marketing and positioning, enhancing engagement and optimizing ROI.
Women show high affinity (index 74) as compared to Men with (index 121). Gen X is over-represented (index 163), while Gen Y is also present (index 107), and Gen Z is under-indexed (index 76) for Nasi Goreng. Marketing efforts should be tailored to address specific gender and generational differences to maximize customer engagement.