Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Murugan Idli Shop performance in the India and how they change over time
See what factors influence Murugan Idli Shop performance in the India and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Murugan Idli Shop' competitors in the India
An analysis of Murugan Idli Shop' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Murugan Idli Shop is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showcasing its competitive strength and customer preference in the Cafe & Restaurants industry.
Murugan Idli Shop holds a leading market position in India's Cafe & Restaurants sector with a 99th percentile. This indicates a very strong market presence. Performance peers include AMA Cafe, Mr CHEFF Restaurant, Vithal Kamats, Mani's Dum Biryani, Hotel Anandhas, and Kappa Chakka Kandhari within the same percentile.
Customer satisfaction reflects brand perception. High CSAT scores are essential for customer retention, positive word-of-mouth, and sustained business success.
Murugan Idli Shop shows a strong customer satisfaction with an overall CSAT of 80%, a significant increase of 17.5 percentage points year-over-year. In Tamil Nadu, the CSAT is 77%, with a 14.3 percentage point increase. This suggests improved customer experience and loyalty.
Average check indicates customer spending per visit. Monitoring this metric helps to optimize pricing strategies and understand customer purchasing behavior.
The overall average check for Murugan Idli Shop is 396.1 INR, a 6.7% increase year-over-year. In Karnataka, the average check is 426.8 INR. Tamil Nadu has an average check of 387.4 INR. This data reflects the average spending per customer and its growth.
Outlet count reflects brand reach and growth. Monitoring outlet distribution aids strategic expansion and market coverage optimization within the industry.
Murugan Idli Shop has 30 outlets in Tamil Nadu and 2 in Karnataka. This shows a strong presence in Tamil Nadu, with opportunity for further expansion in Karnataka and other regions.
Competitor analysis helps identify key players and understand competitive dynamics. This informs strategic positioning and helps maintain a competitive edge.
Murugan Idli Shop's top competitors include Adyar Ananda Bhavan - A2B (9.31% cross visitation), Nithya Amirtham (9.00% cross visitation), Mango Bite Hotel & Restaurant (8.34% cross visitation), Hotel Nandanvan Family Restaurant (6.28% cross visitation), and TASTE TEMPLE RESTAURANT (4.11% cross visitation). This reveals key brands also visited by Murugan Idli Shop customers.
Traffic workload analysis identifies peak hours. Understanding workload distribution helps optimize staffing and service levels for enhanced efficiency and customer satisfaction.
Murugan Idli Shop experiences peak traffic between 18:00 and 21:00, with the highest workload at 20:00 (63.20). Traffic is also high from 07:00 to 17:00. This information is important for staffing optimization.
Understanding consumer segments enables targeted marketing. Tailoring strategies to gender and generational preferences can improve engagement and brand affinity.
Murugan Idli Shop's consumer base shows a slightly higher affinity with Women (91) and Men (103). Regarding generations, Gen X (186) are overrepresented, while Gen Y (83) and Gen Z (88) are underrepresented.