Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Mujinzo performance in the Japan and how they change over time
See what factors influence Mujinzo performance in the Japan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mujinzo' competitors in the Japan
An analysis of Mujinzo' competitors in the Japan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mujinzo is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mujinzo is a leading brand with a market performance percentile of 99 in Japan's Cafe & Restaurants industry. This indicates that Mujinzo outperforms most of its competitors in terms of foot traffic. Performance peers in the same percentile include Hope-ken, THE GARLIC SHRIMP, 焼肉 ホルモン やまと 高松店, World End 秋葉原シーシャ, 炭火焼肉 琉宮苑, and 餃子のかっちゃん鹿児島天文館店.
CSAT measures customer happiness, reflecting product quality, service, and brand perception. High CSAT boosts loyalty and positive word-of-mouth.
Mujinzo's overall customer satisfaction (CSAT) is 71%, a 7.9 percentage point increase year-over-year. CSAT varies by location, with Saitama Prefecture at 71%, Niigata Prefecture at 70%, Gunma Prefecture at 62%, and Miyagi Prefecture at 56%. The CSAT trend from May to July 2025 shows fluctuations, peaking in July. This indicates generally positive customer sentiment, with room for improvement in certain regions.
Average check reveals customer spending habits. It indicates pricing strategy effectiveness and revenue potential per transaction.
Mujinzo's overall average check is 1.1K JPY, a 5.2% increase year-over-year. In Niigata Prefecture, the average check is 1K JPY, with no growth. Average check fluctuated between May and July 2025. This indicates a healthy revenue per transaction, with opportunities to explore pricing strategies for further growth.
Outlet count shows brand's reach and growth. More outlets can mean wider market presence and potential revenue.
Mujinzo has multiple outlets in Japan, with Niigata Prefecture having the highest number at 5. Other prefectures like Miyagi, Shiga, Osaka, Saitama, Gunma and Chiba has 2 outlets each. Ibaraki, Iwate and Kanagawa Prefecture each have 1. This shows a geographically diverse presence, with a concentration in Niigata Prefecture, offering scope for expansion to other regions.
Competitor analysis reveals the competitive landscape, identifying key players and customer preferences to inform strategic decisions.
Mujinzo's top competitors based on cross-visitation are McDonald's (10.62%), 店 (8.85%), Komeda's Coffee (7.96%), Starbucks (7.08%), and Mister Donut (7.08%). This indicates that customers who visit Mujinzo also frequent these establishments. McDonald's is the most popular alternative, suggesting that Mujinzo could focus on strategies to retain its customer base.
Traffic workload shows peak hours, which helps with staffing and resource allocation for better customer service.
Mujinzo experiences peak traffic workload between 11 AM and 8 PM, with the highest workload at 12 PM. Traffic is significantly lower during the early morning hours. This indicates that Mujinzo should optimize staffing and resources during peak hours to ensure efficient service and customer satisfaction.
Consumer segments helps customize marketing, matching products to specific groups for better engagement and sales.
Mujinzo's customer base consists of 54% women and 130% men, indexed against the average. Gen X constitute 61%, Gen Y 104% and Gen Z 108%. This suggests a high affinity among men, Gen Y and Gen Z. Tailored marketing strategies for these segments could enhance customer engagement.