Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Muffin Break performance in the New Zealand and how they change over time
See what factors influence Muffin Break performance in the New Zealand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Muffin Break is in the lower 39% of brands
Sample of brands in the same percentile
An analysis of Muffin Break' competitors in the New Zealand
An analysis of Muffin Break' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Muffin Break's market performance is in the lower 39% in New Zealand's Cafe & Restaurants industry, indicating a below average market standing. Performance peers in the same percentile range include little honey eatery, The Co-Op Kitchen & Bar, Better Burger, Duck Island Ice Cream, Wandering Elephant, and COFFEE HQ.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
Muffin Break's overall customer satisfaction is 78%, a 9.8 percentage point increase year-over-year. Satisfaction varies by region, with Bay of Plenty at 90% and Auckland at 62%. The trend shows a rise in CSAT from June to August 2025.
Average check reveals spending habits, reflecting menu pricing effectiveness and customer purchasing power, crucial for revenue optimization.
Muffin Break's overall average check is NZD 15.2, a 2.6% increase year-over-year. Auckland has an average check of NZD 15.8, while Otago's is NZD 13.6. The average check fluctuated between June and August 2025.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and potential revenue generation capacity.
Muffin Break has 11 outlets in Auckland, 8 in Canterbury, 4 in Wellington, 2 in Bay of Plenty, and 1 each in Tasman, Otago, Taranaki, Manawatū-Whanganui, Southland and Waikato, showing a concentration in Auckland and Canterbury.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning efforts.
Muffin Break's top competitors based on cross-visitation are McDonald's (13.89%), Subway (8.33%), Coffee Culture (8.33%), Zampelles (8.33%), and Sal's Authentic NY Pizza (5.56%), indicating shared customer base with these brands.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and enhanced customer experience during peak hours.
Muffin Break's peak traffic workload occurs between 9 AM and 5 PM, with the highest activity around 12 PM (63.24%). Traffic is minimal before 7 AM and after 8 PM, indicating operational hours.
Consumer segment analysis enables targeted marketing, tailoring strategies to specific demographics for improved engagement and ROI.
Muffin Break's customer base shows a higher affinity towards women (118 index) and Gen Y (166 index), suggesting these segments are overrepresented compared to the average consumer. Men are underrepresented (84 index).