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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Muffin Break performance in the New Zealand and how they change over time
See what factors influence Muffin Break performance in the New Zealand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Muffin Break' competitors in the New Zealand
An analysis of Muffin Break' competitors in the New Zealand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Muffin Break is in the lower 43% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Muffin Break's market performance in New Zealand is in the lower 43%. This indicates a below average market standing compared to competitors. Performance peers in the same percentile range include Paleta Nz, Ambarsariya Cafe & Restaurant, Hey! I am Yogost, Texas Chicken, Manaia Seafood Boil, and Flame Bar & Grill.
Competitor analysis identifies key rivals, informing strategies to gain market share and customer loyalty.
The top competitors for Muffin Break, based on customer cross-visitation, are The Coffee Club (8.51%), Columbus Coffee (6.38%), McDonald's (6.38%), BurgerFuel (4.26%), and C3 Factory (4.26%). This indicates shared customer interest with these brands.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Muffin Break experiences peak traffic workload between 10:00 AM and 4:00 PM, with the highest workload at 12:00 PM (63.11%) and 1:00 PM (62.66%). Traffic is minimal between 9:00 PM and 7:00 AM.
Understanding consumer segments informs targeted marketing, enhancing engagement and brand resonance.
Women are overrepresented among Muffin Break's consumers (affinity index 108), while men are underrepresented (affinity index 92). Gen Y is significantly overrepresented (affinity index 165), indicating a high affinity for the brand among this generation.