Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Mr. Baker performance in the Germany and how they change over time
See what factors influence Mr. Baker performance in the Germany and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mr. Baker' competitors in the Germany
An analysis of Mr. Baker' competitors in the Germany
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mr. Baker is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mr. Baker's market performance is at the 96th percentile, indicating a leading position. This signifies a strong market presence and high customer preference. Performance peers in the same percentile include Strandbistro Lobster, 08 Coffee, Rastanlage im Hegau, Flugwerk, Im Goldenen Kessel, and Restaurant Athene.
Customer satisfaction (CSAT) measures how well a company's products or services meet customer expectations, driving loyalty and positive word-of-mouth.
Overall customer satisfaction for Mr. Baker is 85%, a decrease of 5.5 percentage points year-over-year. In North Rhine-Westphalia, CSAT is 84%, with a decrease of 7.3 percentage points. The CSAT was volatile between May and July 2025.
Average check (Avg Check) reflects customer spending per visit. Tracking it helps understand pricing effectiveness and identify revenue growth opportunities.
The overall average check for Mr. Baker is 5.40 EUR, a decrease of 2.60% year-over-year. In North Rhine-Westphalia, the average check is 5.50 EUR, with no change. The average check remained stable between May and July 2025.
Tracking the number of outlets shows brand's geographic presence and expansion efforts, reflecting growth and market penetration strategy.
Mr. Baker has 16 outlets in Germany. North Rhine-Westphalia has 12 outlets, Baden-Württemberg has 2, and Schleswig-Holstein and Hesse each have 1 outlet.
Competitor analysis reveals key players and their customer overlap, informing competitive strategies and identifying opportunities for differentiation.
McDonald's is the top competitor with a 20% customer cross-visitation rate. Other competitors include Burger King (6.67%), Niederegger (6.67%), Café Fritz (3.33%), and Portofino - Ristorante & Pizzeria (3.33%).
Understanding traffic workload helps optimize staffing and resource allocation, improving service efficiency and customer experience during peak hours.
Mr. Baker experiences peak traffic between 9 AM and 12 PM, with the highest workload around 10 AM (50.48). Traffic is minimal between 8 PM and 4 AM.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies based on affinity insights.
Women are overrepresented with an affinity index of 73, while Men are highly overrepresented with affinity index of 116. Gen X segment is underrepresented with affinity index of 72, while Gen Y and Gen Z are overrepresented with affinity indexes of 142 and 180 respectively.