Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Mozambik performance in the Zimbabwe and how they change over time
See what factors influence Mozambik performance in the Zimbabwe and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mozambik' competitors in the Zimbabwe
An analysis of Mozambik' competitors in the Zimbabwe
In Cafés & Restaurants
·Jun – Aug 25
Mozambik is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mozambik, with a market performance percentile of 99 in Zimbabwe's Cafe & Restaurants industry, is a leading brand. This high percentile indicates that Mozambik captures a significant portion of customer traffic compared to its peers like KFC, Nando's, Steers, The Lookout Cafe - Wild Horizon, The Three Monkeys, and Chicken Slice, all positioned within the same percentile range.
Understanding top competitors and cross-visitation patterns helps refine marketing strategies and identify potential partnerships.
KFC is Mozambik's top competitor with a cross-visitation rate of 29.89%. Nando's and Smokehouse Bulawayo have cross-visitation rates of 5.75%, while Cafe Veldemeers has 4.60%, and Spur has 3.45%. This shows KFC customers frequently visit Mozambik, indicating a strong overlap in customer base.
Analyzing traffic workload by hours reveals peak operational times, allowing for optimized staffing and resource allocation.
Mozambik experiences peak traffic workload between 12:00 PM and 8:00 PM, with the highest traffic around 2:00 PM (56.57%) and 7:00 PM (55.89%). There is virtually no traffic before 11:00 AM or after 9:00 PM. This indicates that Mozambik is most popular during lunch and dinner hours.
Understanding consumer segments informs targeted marketing, tailoring products/services to specific demographics, and improving customer engagement.
Women show a high affinity (152 index) for Mozambik, suggesting over-representation within the customer base, while men are under-indexed (73). Among generations, Gen Y (106 index) and Gen Z (118 index) are over-represented, indicating higher engagement compared to Gen X (65 index) which is under-indexed.