Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Morita performance in the Argentina and how they change over time
See what factors influence Morita performance in the Argentina and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Morita' competitors in the Argentina
An analysis of Morita' competitors in the Argentina
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Morita is in the lower 29% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Morita's market performance is in the lower 29% in Argentina's Cafe & Restaurants industry. This indicates a below average market standing compared to its competitors. Performance peers in the same percentile range include Portico Castelar, La Juvenil Pastas, La Sifonda – Tejas del Sur, Cazuela, Nomi Sushi Tandil, and Prunus Heladería y Café.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation informs competitive strategies and market positioning.
Morita's top competitors based on customer cross-visitation are McDonald's (20%), Mostaza (12%), Kiosco de Empanadas (12%), La Farola (8%), and IT! Italy Ristorante & Café & Bar (4%). This indicates that Morita's customers also frequent these establishments, highlighting potential areas for competitive differentiation.
Traffic workload by hour reveals peak operational times. Understanding these patterns enables efficient staffing and resource allocation for optimal service.
Morita experiences peak traffic between 19:00 and 21:00, with the highest workload at 61.71% at 20:00. Traffic is minimal between midnight and 10:00. This data suggests focusing resources and staffing during evening hours to meet customer demand effectively.
Consumer segment analysis by gender and generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics.
Morita's customer base shows a higher affinity towards women (59%), indicated by a delta of -41.44, and a high affinity towards men (147%), indicated by a delta of 47.41. There is also a high affinity towards Gen Y (91%), indicated by a delta of -8.90. This suggests that marketing efforts should consider the preferences and behaviors of these key demographic groups.