Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Morita is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Morita performance in the Argentina and how they change over time
See what factors influence Morita performance in the Argentina and how they change over time
Available by subscription
Available by subscription
An analysis of Morita' competitors in the Argentina
An analysis of Morita' competitors in the Argentina
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Cafés & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference within its industry.
Morita is a leading brand in Argentina's Cafe & Restaurants industry, with a market performance percentile of 97. This indicates Morita has a very strong market presence. Peers include Café de Barrio, Coco Café, Hannk Tuc, El Galpón de Tacuara, The Shelter Coffee, and La cueva de Ruco.
Customer satisfaction (CSAT) reflects customer contentment, directly impacting loyalty, retention, and brand reputation.
Morita's overall CSAT is 64%, a 3.1 percentage point decrease year-over-year. CSAT varies by location; Santa Fe shows 76% but a decrease of 12.4pp, while Buenos Aires has 71% with an increase of 25.9pp. The trend in customer satisfaction fluctuated between May and July 2025.
Tracking outlet numbers indicates expansion, reflecting brand growth and market penetration strategy.
Morita has 13 outlets in Buenos Aires, 11 in Santa Fe, and 1 in Chaco. Buenos Aires represents the largest presence, while Chaco has minimal representation. The number of outlets in each state remained constant during the period.
Competitor analysis reveals market dynamics, informing competitive strategies and differentiation efforts.
Morita's top competitors are McDonald's (15.25% cross-visitation), Rock&Feller's (6.78%), Grido Helado (6.78%), Café Martínez (5.08%), and Mostaza (5.08%). McDonald's has significantly higher cross-visitation, suggesting shared customer base. Customers of Morita also visit these brands.
Traffic workload shows peak times, optimizing staffing, marketing, and resource allocation for better customer experience.
Morita's traffic workload peaks between 19:00 and 21:00, reaching a high of 58.26. Traffic is low between 0:00 and 10:00. Understanding peak hours can help Morita optimize staffing and promotions to handle customer flow.