Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Morita performance in the Argentina and how they change over time
See what factors influence Morita performance in the Argentina and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
An analysis of Morita' competitors in the Argentina
An analysis of Morita' competitors in the Argentina
In Cafés & Restaurants
·Jul – Sep 25
Morita is in the lower 35% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Morita's market performance is in the lower 35% percentile, indicating a below average/lagging position in the Cafe & Restaurants industry in Argentina. This suggests Morita has a smaller market share compared to its competitors. Performance peers in the same percentile range include terco, FLORINDA Coffee House, Parrilla Veinte 10, RECA CAFE, Ivan Juan, and Pizza Alla Pala.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Higher CSAT often correlates with repeat business.
Morita's overall customer satisfaction is 58%, a decrease of 12.9 percentage points year-over-year. Santa Fe shows a CSAT of 74% with a decrease of 13.7 percentage points, while Buenos Aires has a CSAT of 57% with an increase of 9.4 percentage points. This mixed performance suggests regional variations in customer experience.
Outlet count indicates brand reach and market presence. Growth or decline reflects expansion strategy and overall business health.
Morita has 15 outlets in Buenos Aires, 11 in Santa Fe, and 1 in Chaco. The distribution of outlets highlights Buenos Aires as the primary market, with Santa Fe as a secondary market, and a minimal presence in Chaco. There is no growth data available.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Morita's top competitors based on cross-visitation are McDonald's (11.54%), Rock&Feller's (5.77%), Grido Helado (5.77%), Burger King (3.85%), and El Club de la Milanesa (3.85%). This indicates that customers who visit Morita also frequently visit these brands, suggesting potential areas for competitive differentiation.
Traffic workload analysis optimizes staffing, resource allocation, and marketing efforts based on peak and off-peak hours.
Morita experiences peak traffic between 19:00 and 21:00, with the highest workload at 20:00 (58.57%). Traffic is minimal between 0:00 and 10:00. This data suggests that Morita should focus its resources and staffing during the evening hours to accommodate the higher customer volume.