Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Moonlight Cake House performance in the Malaysia and how they change over time
See what factors influence Moonlight Cake House performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Moonlight Cake House' competitors in the Malaysia
An analysis of Moonlight Cake House' competitors in the Malaysia
In Cafés & Restaurants
·Jul – Sep 25
Moonlight Cake House is in the lower 44% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Moonlight Cake House's MARKET PERFORMANCE is at the 44th percentile, indicating a below average market position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Asian Tavern Restaurant, VEETHAI Restaurant (Sutera Mall), MyBaik Bandar Seri Putra, PAMPAS, Bacio Italian Kitchen, and Miker Pizza.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term growth.
Overall customer satisfaction for Moonlight Cake House is high at 85%, with a significant increase of 18.4 percentage points year-over-year. Selangor shows very high satisfaction (90%), while Kuala Lumpur has a lower satisfaction rate (39%) with a decrease of 38.6 percentage points. This suggests a need to investigate and address customer concerns in Kuala Lumpur.
Average check reveals spending habits, informing pricing strategies and menu optimization for increased revenue.
The average check for Moonlight Cake House in Selangor is 37 MYR. There is no overall average check value. The average check has fluctuated between 35.71 MYR and 38.57 MYR during the period from June to August 2025.
Outlet count indicates market reach and brand presence, influencing accessibility and customer convenience.
Moonlight Cake House has 9 outlets in Johor, 3 in Kuala Lumpur, and 2 in Selangor. Johor represents the largest portion of the brand's presence. This distribution highlights the brand's stronger presence in Johor compared to Kuala Lumpur and Selangor.
Identifying competitors helps refine strategies, understand market dynamics, and capture a larger customer base.
The top competitors for Moonlight Cake House, based on customer cross-visitation, are Yonny (3.95%), 好好食面馆 (3.95%), Soul Thai Mookata (2.63%), The Toast 土司坊 @ Pelangi (2.63%), and The Coffee Bean & Tea Leaf (2.63%). This indicates that customers who visit Moonlight Cake House also frequent these establishments.
Traffic workload analysis optimizes staffing, resource allocation, and service delivery during peak hours.
Peak traffic workload for Moonlight Cake House occurs between 18:00 (6 PM) and 20:00 (8 PM), reaching 66.93% and 66.47% respectively. Traffic starts increasing around 8:00 (8 AM), with minimal activity between 0:00 (12 AM) and 7:00 (7 AM). This data suggests optimal staffing during evening hours.
Understanding consumer segments enables targeted marketing, product development, and personalized customer experiences.
Moonlight Cake House's customer base shows a high affinity towards women (91) and men (108). Gen Z is overrepresented (117), while Gen Y is underrepresented (69) and Gen X is slightly underrepresented (95). This suggests that Gen Z consumers have a higher affinity for the brand compared to other generations.