Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence SDS performance in the Malaysia and how they change over time
See what factors influence SDS performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of SDS' competitors in the Malaysia
An analysis of SDS' competitors in the Malaysia
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
SDS is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
SDS holds a leading MARKET PERFORMANCE position in Malaysia's Cafe & Restaurants industry with a percentile of 99, placing it in the top 1%. This indicates strong brand preference. Performance peers include Restoran Daun Pisang Daddy, Beena's, XLL MALA HOTPOT 香辣辣麻辣香锅 SS2, OLDTOWN White Coffee | Giant Plentong, Serdang Home Cook Restaurant | Non Halal, and 海鳇烧鱼 Hei Huang BBQ Grill Fish JB, all positioned within the same percentile range.
Customer Satisfaction reflects customer loyalty and brand perception, directly impacting sales and long-term growth.
SDS's overall customer satisfaction (CSAT) is 69%, a 14.7 percentage point increase year-over-year. Johor shows the highest CSAT at 71% with a 22.3pp increase, while Putrajaya and Selangor experienced decreases. CSAT ranged from 51.22% to 87.5% between May and July 2025.
Average Check indicates customer spending per visit, reflecting menu pricing strategy and customer purchasing habits.
The overall average check for SDS is 37.8 MYR, a 17.2% decrease year-over-year. Selangor has the highest average check at 44.8 MYR with no growth, while Johor's is 36.6 MYR with no growth. The average check ranged from 35.48 MYR to 40.78 MYR between May and July 2025.
Number of Outlets reflects brand's market reach and expansion, influencing brand visibility and customer accessibility.
SDS has 19 outlets in Johor, 3 in Selangor, 2 in Negeri Sembilan, and 1 each in Kedah, Putrajaya and Pahang. The outlet distribution highlights Johor as the primary market for SDS in Malaysia.
Competitor analysis helps identify direct rivals and understand customer preferences for strategic positioning.
Top competitors based on cross-visitation include OldTown White Coffee (33.33%), Restoran Al-Safa Taman Universiti (29.80%), Simple Fried Rice - Sutera Mall Best Food (27.06%), Ground Floor Kopi (26.27%), and NEW CHAPTER CHILL & PLAY CAFE (25.10%).
Traffic Workload by hours identifies peak times, enabling optimized staffing and resource allocation for better customer experience.
Traffic workload peaks between 17:00 and 20:00, reaching a high of 65.41% at 18:00. Traffic is minimal between midnight and 8:00. This indicates SDS locations experience the highest traffic during dinner hours.
Understanding consumer segments allows tailoring marketing efforts, product offerings, and messaging for optimal engagement.
SDS attracts predominantly Women, indicated by an affinity index of 98.00, while Men show a higher affinity, indexed at 102.00. Generation X exhibits a high affinity, indexed at 164.00, while Generation Y also shows affinity at 102.00. Generation Z is under-indexed, with an affinity of 70.00.