Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mixue Bingcheng performance in the Singapore and how they change over time
See what factors influence Mixue Bingcheng performance in the Singapore and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mixue Bingcheng' competitors in the Singapore
An analysis of Mixue Bingcheng' competitors in the Singapore
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Mixue Bingcheng is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mixue Bingcheng's market performance in Singapore is at the 46th percentile, indicating a below average/lagging position. This suggests the brand captures less foot traffic compared to many competitors. Performance peers in the same percentile range include Ramen Story, First Bowl Rice Kitchen, Joy Luck Teahouse, Hom Aroy Thai Food, Nong Geng Ji, and Tomacado 花厨 Singapore.
Identifying top competitors helps understand the competitive landscape and benchmark performance against key players.
Mixue Bingcheng's top competitors in Singapore, based on customer cross-visitation, are McDonald's (9.52%), Starbucks (7.94%), Ya Kun Kaya Toast (7.94%), Song Fa Bak Kut Teh (6.35%), and Birds of Paradise Gelato Boutique (4.76%). This indicates that customers who visit Mixue Bingcheng also frequently visit these brands.
Traffic workload by hour reveals peak hours, enabling efficient staffing and resource allocation.
Mixue Bingcheng experiences peak traffic in Singapore between 10:00 AM and 9:00 PM, with the highest workload occurring around 7:00 PM (63.19%). Traffic is minimal during the early morning hours. This data helps optimize staffing and resource allocation to meet customer demand effectively.
Understanding consumer segments allows for targeted marketing, tailoring products and messages to specific groups.
Mixue Bingcheng's customer base in Singapore shows a higher affinity among women (112 index) compared to men (90 index). Gen X shows the highest affinity (161 index), while Gen Y and Gen Z are slightly under-indexed (96 index each). This suggests targeted marketing towards women and Gen X could be particularly effective.