Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mixue Bingcheng performance in the Singapore and how they change over time
See what factors influence Mixue Bingcheng performance in the Singapore and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Mixue Bingcheng is right in the middle
Sample of brands in the same percentile
An analysis of Mixue Bingcheng' competitors in the Singapore
An analysis of Mixue Bingcheng' competitors in the Singapore
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mixue Bingcheng holds the 46th percentile in Singapore's Cafe & Restaurants industry, indicating a below average/lagging market position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile include The Marmalade Pantry, DORAN CHICKEN, Kai Garden (Marina Square), VEGANBURG, Hello Arigato, and NÓMADA | Nomadic Spanish Gastronomy | Singapore.
Identifying top competitors helps understand the competitive landscape. Analyzing cross-visitation patterns reveals shared customer base and potential market threats.
The top competitors for Mixue Bingcheng, based on customer cross-visitation, are Burger King, Sukiya, Song Fa Bak Kut Teh, Starbucks and Ya Kun Kaya Toast, each with a cross-visitation rate of 5.56%. This indicates that customers who visit Mixue Bingcheng also frequent these establishments.
Traffic workload by hour reveals peak operational times. Understanding these patterns enables efficient staffing and resource allocation to meet customer demand.
Mixue Bingcheng experiences peak traffic workload between 10:00 and 22:00, with the highest workload at 20:00 (56.34%). Traffic is minimal between 0:00 and 9:00 and drops significantly after 22:00. This data helps optimize staffing during peak hours.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics.
Mixue Bingcheng's customer base shows a higher affinity towards women (107%) compared to men (94%). Gen X shows the highest affinity (161%), followed by Gen Y (105%), while Gen Z is under-indexed (78%). This suggests targeted marketing towards women and Gen X could be effective.