Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Miss Cookies Coffee performance in the France and how they change over time
See what factors influence Miss Cookies Coffee performance in the France and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Miss Cookies Coffee' competitors in the France
An analysis of Miss Cookies Coffee' competitors in the France
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Miss Cookies Coffee is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, reflecting its competitive strength and customer preference in the cafe sector.
Miss Cookies Coffee holds a leading position with a percentile of 99 in France's Cafe & Restaurants industry. This indicates a very strong market presence. Peers in a similar range include Les Thermes Restaurant Chinois, Ristorante Pizzeria Va Bene, Le Morello, Sunset, beit café I COFFEE SHOP • GALERIE • ÉVÉNEMENTS, and Chez Adra, all positioned at the 99th percentile.
Customer Satisfaction (CSAT) reflects customer loyalty and overall brand perception, impacting repeat business and brand advocacy in the competitive cafe industry.
Miss Cookies Coffee's overall CSAT is 77% in Metropolitan France, a decrease of 1.7 percentage points year-over-year. While still positive, the downward trend suggests a need to address potential issues to maintain customer loyalty and satisfaction. The CSAT has fluctuated between 68.67% and 83.12% over the past three months.
Average check indicates how much customers spend per visit, reflecting menu pricing strategy and customer purchasing behavior in cafes and restaurants.
The overall average check for Miss Cookies Coffee is 11.5 EUR, showing a 6.1% increase compared to the previous year. This increase suggests potentially higher spending per customer. The average check has varied between 10 EUR and 13.77 EUR over the last three months.
Number of outlets indicates brand reach and market penetration, reflecting expansion strategy and accessibility for customers.
Miss Cookies Coffee has 18 outlets in Metropolitan France. This number indicates a solid presence. Further expansion might be considered to increase market coverage.
Understanding competitors' visitation patterns helps refine marketing and operational strategies to attract more customers and differentiate from similar businesses.
McDonald's (10.07%), Burger King (9.35%), and Quick (4.32%) are the top brands whose customers also visit Miss Cookies Coffee. BOULANGERIE ANGE (3.60%) and KFC (2.88%) also feature as cross-visited locations. This indicates potential for collaborative promotions.
Traffic workload patterns help optimize staffing, manage inventory, and ensure smooth operations during peak hours, leading to improved customer satisfaction.
Miss Cookies Coffee experiences peak traffic between 12:00 and 16:00, with the highest workload at 16:00 (54.97%). There is almost no traffic between 20:00 and 7:00. Staffing levels should align with these workload patterns.
Analyzing consumer demographics allows tailoring marketing to specific groups. This ensures effective messaging and optimizes customer engagement by appealing to their preferences.
Women (122 index) are over-represented among Miss Cookies Coffee's customers, while men are under-represented (79 index). Gen Y (149 index) shows a high affinity, Gen X (30 index) is less engaged, and Gen Z (74 index) are under-indexed. Targeted campaigns towards Gen Y women may yield better results.