Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mis Carnes Parrilla performance in the Colombia and how they change over time
See what factors influence Mis Carnes Parrilla performance in the Colombia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mis Carnes Parrilla' competitors in the Colombia
An analysis of Mis Carnes Parrilla' competitors in the Colombia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mis Carnes Parrilla is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand’s share of foot traffic, showing competitive strength and customer preference in the industry.
Mis Carnes Parrilla holds a leading market performance percentile of 99 in Colombia's Cafe & Restaurants industry, placing it in the top 1% of brands. This indicates a strong market position relative to peers like Kiskiriski Guatape, Vesuvio Pizzeria, ChilesParrilla, Café San Alberto, Beer Station, and Restaurante Mambo Latín Nikkei. All peers positioned at the same 99 percentile.
Customer satisfaction (CSAT) is crucial, as it directly impacts loyalty, retention, and brand reputation. Higher CSAT scores often correlate with increased revenue.
Mis Carnes Parrilla's overall CSAT is 39%, a 4.7 percentage point increase year-over-year, indicating improved customer sentiment. 'RAP (Especial) Central' region shows 44% satisfaction, while 'RAP del Agua y la Montaña' lags at 17%. Focus on the latter to improve the experience.
Average check reflects customer spending per visit, signaling pricing power and the ability to upsell. Growth indicates increasing revenue per transaction.
Mis Carnes Parrilla's average check is 67.7K COP, a 7.3% increase year-over-year, showing customers are spending more per visit. 'RAP (Especial) Central' leads with 71.1K COP, while 'RAP del Agua y la Montaña' is at 61.8K COP. There is a potential to standardize spending across regions.
Identifying key competitors through cross-visitation helps understand market dynamics and competitive threats, informing targeted strategies.
Mis Carnes Parrilla's customers also frequent Crepes & Waffles, El Corral, and Frisby (6.94% cross-visitation each), followed by Andrés and McDonald's (5.56% each). This suggests these brands are key competitors for shared customer base and potential market share.
Understanding consumer segments allows for tailored marketing, improving engagement and ROI by targeting specific demographics with relevant messaging.
Women represent 81% of consumers, with an affinity index slightly below average (-11.10%), while men represent 114% with a high affinity (+8.27%). Gen X shows very high affinity (274%), Gen Y is under-indexed (33%), and Gen Z is over-indexed (152%). Mis Carnes Parrilla should consider the high affinitiy of GenX.