Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mirch Masala performance in the India and how they change over time
See what factors influence Mirch Masala performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Mirch Masala is in the lower 40% of brands
Sample of brands in the same percentile
An analysis of Mirch Masala' competitors in the India
An analysis of Mirch Masala' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mirch Masala's Market Performance is at the 40th percentile, indicating a below average/lagging position. This means the brand captures less foot traffic compared to most competitors. Performance peers in the same range include Kathi Junction, Binge Central, Herbs Cafe’, Pizza Artist, SkyDeck by Sherlock's, and Shri Gajanana Refreshments.
Competitor analysis identifies key rivals and their market share. Understanding competitors helps refine strategies and capture more customers.
Mirch Masala's top competitors based on customer cross-visitation are McDonald's (7.61%), La Pino'z Pizza (3.26%), Honest Restaurant (3.26%), Pizza Hut (2.72%), and Jassi De Parathe (2.72%). This indicates customers who visit Mirch Masala also frequent these establishments.
Traffic Workload by hours reveals peak hours, enabling efficient staffing and resource allocation to maximize customer service and sales.
Mirch Masala experiences peak traffic workload between 19:00 and 22:00, with the highest workload at 21:00 (69.5%). The lowest traffic is between 0:00 and 10:00. This data helps optimize staffing during peak hours.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, maximizing engagement and ROI.
Mirch Masala's customer base shows high affinity among men (index 112) and Gen X (index 178), indicating these segments are overrepresented. Women (index 72), Gen Y (index 90), and Gen Z (index 63) are underrepresented, suggesting lower affinity.