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Managing Partner, Global Business Development
See what factors influence Mirch Masala performance in the India and how they change over time
See what factors influence Mirch Masala performance in the India and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mirch Masala' competitors in the India
An analysis of Mirch Masala' competitors in the India
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mirch Masala is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Mirch Masala holds a leading market performance with a percentile of 99. This indicates a strong brand presence. Performance peers include La Farine Patisserie and Cafe, Malabar Village Restaurant, La Vyne, Kanak - A Pure Veg Delight, Monk's Bonsho - Cafe I Restaurant, and Grand Malabar, all within the same leading percentile range.
Customer Satisfaction reflects how happy customers are with Mirch Masala, directly impacting loyalty and brand reputation in the Cafe & Restaurants industry.
Customer satisfaction for Mirch Masala is at 74%, a 9.3 percentage point increase year-over-year. In Gujarat, the CSAT is 75%, with a 10.1 percentage point growth. CSAT fluctuated between 73.75% and 78.42% during the period, dipping to 63.16% in July 2025, showing variable customer sentiment.
Average Check indicates how much customers spend per visit, vital for assessing revenue trends and customer spending habits in the Cafe & Restaurants sector.
The overall average check for Mirch Masala is INR 862.3, a 0.6% increase year-over-year. Gujarat shows an average check of INR 912.1. Monthly average check ranged from INR 819.64 to INR 904, showing seasonal variability.
Tracking the number of outlets shows the reach and expansion of Mirch Masala, reflecting growth and market coverage in the Cafe & Restaurants industry.
Mirch Masala has 13 outlets in Gujarat, 2 in West Bengal, and 1 in Jharkhand. The distribution highlights a strong presence in Gujarat.
Analyzing competitors reveals the competitive landscape, informing strategic decisions to maintain or improve market position in the Cafe & Restaurants sector.
Top competitors of Mirch Masala, based on cross-visitation, are McDonald's (10.11%), La Pino'z Pizza (4.79%), Honest Restaurant (3.19%), Tea Post (3.19%), and Jassi De Parathe (3.19%). McDonald's shows a higher crossover, suggesting substantial customer overlap.
Traffic workload by hour shows when Mirch Masala is busiest, allowing for optimized staffing and resource allocation in the Cafe & Restaurants industry.
Mirch Masala's peak traffic occurs between 19:00 and 22:00, with the highest workload at 21:00 (62.26). Traffic is minimal before 11:00. Focus staffing and resources during peak hours.
Understanding consumer segments helps tailor marketing, improving engagement and relevance, crucial for the Cafe & Restaurants industry.
Women are overrepresented (88%) and Men are also slightly overrepresented (104%) among Mirch Masala's consumers. Gen X are highly overrepresented (175%), while Gen Y (87%) and Gen Z (91%) are underrepresented, indicating a generational preference.