Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Minmin performance in the Japan and how they change over time
See what factors influence Minmin performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Minmin' competitors in the Japan
An analysis of Minmin' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Minmin is in the top 1% of brands
Sample of brands in the same percentile
Market performance percentile reflects brand's foot traffic share, indicating competitive strength and customer preference.
Minmin's market performance is in the top 1%, a leading position. This indicates strong market presence and customer preference compared to its peers in Japan's Cafe & Restaurants industry. Performance peers in a similar range include Junk Garage and Neneya, both at the 99th percentile.
Customer satisfaction is crucial for loyalty and growth. Tracking CSAT helps understand customer perception and identify areas for improvement.
Minmin's overall customer satisfaction is 79%, a decrease of 6.4 percentage points year-over-year. Hyogo Prefecture shows the highest CSAT at 91% with a 14.9 percentage point increase, while Osaka Prefecture has the lowest at 73% with a 13.1 percentage point decrease. Focus should be on understanding and addressing the decline in Osaka.
Average check reflects spending per customer, indicating pricing power and menu appeal. Monitoring it helps optimize revenue strategies.
Minmin's overall average check is 1.8K JPY, an increase of 4.1% year-over-year. Hyogo Prefecture has the highest average check at 2K JPY, while Osaka Prefecture has the lowest at 1.6K JPY. The increase suggests successful upselling or price adjustments, particularly in Hyogo.
Outlet count indicates brand reach and expansion strategy. Monitoring it helps assess market penetration and growth potential.
Minmin has the highest number of outlets in Osaka Prefecture (13), followed by Hyogo Prefecture (6) and Kyoto Prefecture (4). This distribution reflects the brand's regional focus and growth priorities within Japan.
Competitor analysis identifies key rivals and customer preferences. This informs strategies to gain market share and improve offerings.
Minmin's top competitors based on customer cross-visitation are McDonald's (9.15%), Gyoza no Ohsho (7.93%), and 店 (7.32%). Starbucks (5.49%) and Doutor (4.88%) also show significant overlap. Understanding these brands' appeal can help Minmin refine its strategy.
Understanding traffic workload by hour allows for staffing optimization and targeted promotions to maximize efficiency and revenue.
Minmin experiences peak traffic between 18:00 and 20:00, with a high of 64.20 at 19:00. Traffic is minimal during early morning hours. Staffing and promotional efforts should align with these peak times to optimize customer service and sales.
Understanding consumer segments allows targeted marketing and product development, increasing engagement and brand affinity.
Minmin's customer base shows high affinity among women (79) and men (114), indicating broader appeal. Gen X (199) over-indexed, while Gen Y (64) are under-indexed. Marketing should leverage Gen X's strong affinity while re-engaging Gen Y.
Cafés & Restaurants