Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence MEZAJ performance in the Saudi Arabia and how they change over time
See what factors influence MEZAJ performance in the Saudi Arabia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
MEZAJ is in the top 1% of brands
Sample of brands in the same percentile
An analysis of MEZAJ' competitors in the Saudi Arabia
An analysis of MEZAJ' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance percentile reveals MEZAJ’s share of foot traffic, showing its competitive strength and customer preference in the Cafe & Restaurants sector.
MEZAJ's Market Performance is at the 99th percentile, indicating a leading position. This suggests MEZAJ captures a significant portion of customer traffic. Performance peers in a similar range include Wingstop, برجر أوكل المحالة burger okal, LIEVITO, Al Shaden, AL Shallal Pastry, and الملقا لاونج كافيه- مطعم, indicating comparable market influence.
Customer Satisfaction (CSAT) reflects brand perception. Tracking CSAT helps refine services, enhancing loyalty and positive word-of-mouth.
MEZAJ's overall CSAT is 75%, down by 8.3 percentage points year-over-year. In the Riyadh Region, CSAT is also 75%, with a similar decrease of 8.7 percentage points. While a good score, the downward trend suggests a need to identify and address factors impacting customer experience to avoid further decline.
Average Check (transaction value) indicates spending per customer. Monitoring it helps optimize pricing strategies and identify upselling opportunities.
MEZAJ's overall Average Check is 25.2 SAR, a 24.3% increase year-over-year. In the Riyadh Region, the Average Check is also 25.2 SAR, showing even distribution. This indicates customers are spending more per visit, suggesting increased value perception or effective upselling.
Outlet count reflects brand reach. Tracking outlet distribution guides expansion, capturing diverse markets and boosting accessibility.
MEZAJ has 79 outlets in the Riyadh Region, 2 in Northern Borders Province, and 2 in Tabuk Province, with 1 in Ḥa'il Province. The concentration in Riyadh indicates a strong regional presence, while the smaller number of outlets elsewhere highlights expansion opportunities.
Identifying top competitors is crucial for strategic positioning. Cross-visitation data reveals shared customers, informing targeted marketing.
MEZAJ's top competitors based on cross-visitation are McDonald's (16.43%), Dunkin' (13.87%), Al Baik (13.64%), Kudu (10.96%), and Shawarma House (10.02%). This indicates a significant overlap in customer base, suggesting opportunities to differentiate and attract a larger share of customers from these competitors.
Analyzing hourly traffic workload optimizes staffing. Understanding peak hours improves service efficiency and customer experience.
MEZAJ's traffic workload varies throughout the day, peaking between 19:00 and 22:00, with the highest at 22:00 (57.21%). The lowest traffic occurs between 3:00 and 7:00. This suggests the need for higher staffing levels during peak hours to maintain service quality and minimize wait times.
Consumer segment analysis informs marketing. Understanding demographics tailors messaging, boosting engagement and brand affinity.
MEZAJ's customer base shows Women over-indexed by 73% and Men are over-indexed by 111%. Gen X over-indexes by 131% and Gen Y customers over-indexes by 115%, suggesting these generations have a strong affinity for the brand.