Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence MEZAJ performance in the Saudi Arabia and how they change over time
See what factors influence MEZAJ performance in the Saudi Arabia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of MEZAJ' competitors in the Saudi Arabia
An analysis of MEZAJ' competitors in the Saudi Arabia
In Cafés & Restaurants
·Jul – Sep 25
MEZAJ is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
MEZAJ's market performance is at the 56th percentile, indicating an average/above average market standing. This means MEZAJ is ahead of nearly half of its competitors in the Cafe & Restaurants industry in Saudi Arabia. Performance peers in the same percentile range include Boga - بوقا (Tariq Al-Hussaini), Steak House, and Freshhouse فريش هاوس.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth.
MEZAJ's overall CSAT is 72%, a decrease of 8.8 percentage points year-over-year. In the Riyadh Region, CSAT is also 72%, with a decrease of 9.7 percentage points. The CSAT dynamic data shows fluctuations between 70.50% and 74.19% during the reporting period, indicating a need to address declining satisfaction levels.
Average check reflects spending per customer, indicating pricing strategy effectiveness and customer purchasing power.
The overall average check for MEZAJ is not available. In the Riyadh Region, the average check is 25.4 SAR, with no growth compared to the previous year. The average check dynamic data shows fluctuations between 13.45 SAR and 27.11 SAR during the reporting period, suggesting variability in customer spending.
Outlet count indicates brand reach and market presence, reflecting expansion strategy and potential revenue generation.
MEZAJ has 83 outlets in the Riyadh Region, representing the majority of its presence in Saudi Arabia. Additionally, there are 2 outlets each in Northern Borders Province, Makkah Region, and Ḥa'il Province, and 1 outlet each in Jazan Province, Tabuk Province, and Eastern Province, indicating a concentrated presence in the central region.
Competitor analysis identifies key rivals, informing strategies to gain market share and differentiate the brand.
MEZAJ's top competitors based on cross-visitation are McDonald's (15.98%), Dunkin' (13.01%), Al Baik (12.73%), Kudu (10.47%), and Shawarma House (10.04%). This indicates that customers who visit MEZAJ also frequently visit these fast-food and cafe chains, highlighting the competitive landscape.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
MEZAJ experiences the highest traffic workload between 17:00 and 23:00, peaking at 55.99% at 22:00. The lowest traffic workload occurs between 0:00 and 7:00, indicating a need for adjusted staffing and resource allocation to match peak demand periods.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for higher engagement.
MEZAJ's customer base shows a high affinity towards women (74%) and men (111%). Gen X (109%) and Gen Y (119%) are also overrepresented. This suggests that MEZAJ appeals strongly to these demographic groups, and marketing efforts should consider their preferences.