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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence mexicana chicken performance in the South Korea and how they change over time
See what factors influence mexicana chicken performance in the South Korea and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
mexicana chicken is in the top 3% of brands
Sample of brands in the same percentile
An analysis of mexicana chicken' competitors in the South Korea
An analysis of mexicana chicken' competitors in the South Korea
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand strength and customer preference, essential for assessing competitive positioning within the industry.
mexicana chicken holds the 97th percentile, indicating a leading market performance. This signifies the brand captures significant customer foot traffic. Performance peers in the same percentile range include 백제정육점, Rendeja-Vous Haeundae, 경복궁 단체식당, 양화냉삼, 이치류 양심, KAL Lounge (International).
Outlet count indicates brand reach and market presence, directly influencing accessibility and potential customer base.
mexicana chicken has varying outlet distribution across South Korea, with North Gyeongsang leading at 53 outlets, followed by Gyeonggi with 44. This shows regional strengths in brand penetration. Further expansion may focus on regions with fewer outlets.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts.
mexicana chicken's customers also frequent Starbucks (28.57%), Hollys Coffee, and McDonald's (both 14.29%). This indicates cross-visitation patterns. This means that mexicana chicken should differentiate its offers to retain customers and attract them away from competitors.
Traffic workload analysis optimizes staffing and resource allocation by understanding peak and off-peak hours.
mexicana chicken experiences peak traffic between 17:00 and 21:00, with the highest workload at 19:00 (50.66%). The lowest traffic occurs between 1:00 and 8:00. Staffing and resource allocation should be adjusted to match with the traffic fluctuations.
Understanding consumer segments enables targeted marketing, product development, and tailored customer experiences.
For mexicana chicken, the Men segment indexes high (136%) indicating high affinity. Women segment indexes lower (49%). For generations, Gen X segment indexes high (198%) relative to the average consumer, showing a strong connection. Gen Y segment indexes near the average (98%).