Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Mesa SM is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Mesa SM performance in the Philippines and how they change over time
See what factors influence Mesa SM performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of Mesa SM' competitors in the Philippines
An analysis of Mesa SM' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market Performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference within the Cafe & Restaurants industry.
Mesa SM's MARKET PERFORMANCE is at the 99th percentile, indicating a leading position in the Philippines' Cafe & Restaurants industry. This suggests strong market share and customer preference compared to competitors like Toto e Peppino, Pancho Cafe Corporation, King Chef Seafood Restaurant, Ramen Kuroda SM, Winnie's Resturant, and Thai Basil Restaurant, all positioned at the 99th percentile.
Customer Satisfaction is crucial for understanding customer loyalty and brand perception, directly impacting repeat business and positive word-of-mouth.
Mesa SM's overall customer satisfaction is 59%, a 6.5 percentage point increase year-over-year. Calabarzon shows the highest satisfaction (69%) with significant growth (25.4pp), while Metro Manila has a slightly decreased satisfaction (-0.2pp). The trend indicates a positive customer satisfaction trajectory, but Metro Manila needs attention.
Average Check indicates how much customers spend per visit. Tracking this KPI helps optimize pricing and identify potential revenue growth opportunities.
The overall average check for Mesa SM is PHP 1.3K, a 23% increase year-over-year. Calabarzon shows the highest average check at PHP 1.5K. While other regions' data doesn't show increase, the overall trend suggests successful upselling or price adjustments.
Number of Outlets indicates brand's reach and market presence, correlating with potential revenue and brand visibility within the Cafe & Restaurants industry.
Mesa SM has 20 outlets in Metro Manila, 8 in Calabarzon, 4 in Central Luzon, and fewer in other regions. The concentration in Metro Manila suggests a strategic focus on this urban area. Expansion opportunities may exist in under-represented regions.
Understanding cross-visitation patterns with competitors helps refine marketing strategies and identify opportunities to attract or retain customers.
Mesa SM's customers also frequently visit Starbucks (16.09%), McDonald's (9.20%), Jollibee (9.20%), Mang Inasal (6.90%), and Manam (5.75%). These are the top competitors. Starbucks is the most cross-visited brand, suggesting a potential for Mesa SM to capture more of this shared customer base.
Analyzing traffic workload by hour reveals peak periods, enabling optimized staffing and resource allocation to enhance customer experience.
Mesa SM experiences peak traffic workload between 10 AM and 8 PM, with the highest workload occurring between 2 PM and 6 PM (57.37% - 58.45%). Traffic is minimal before 7 AM and after 9 PM. This data informs staffing and promotional strategies.
Understanding consumer segments helps tailor marketing efforts and product offerings to resonate with specific demographic groups, maximizing engagement and ROI.
Mesa SM's customer base shows a slightly higher affinity towards women (index 101) and a strong affinity toward Gen X (index 165), while Gen Z is under-indexed (index 34). Marketing could be tailored to appeal more to Gen X preferences.