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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mesa SM performance in the Philippines and how they change over time
See what factors influence Mesa SM performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Mesa SM is in the lower 39% of brands
Sample of brands in the same percentile
An analysis of Mesa SM' competitors in the Philippines
An analysis of Mesa SM' competitors in the Philippines
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Mesa SM's market performance is in the lower 39%, indicating a below average market standing. This means that Mesa SM captures less foot traffic compared to majority of its competitors. Performance peers in the same percentile range include Jollibee Ejercito Ave C6, Cabalen, Banh Mi Manila, Tamp Cafe & Co, Maison Mamou - S Maison Conrad Manila, and Seoul Korean Grill + Cuisine.
Competitor analysis identifies key rivals and customer cross-visitation patterns, informing competitive strategies.
The top competitors for Mesa SM, based on customer cross-visitation, are McDonald's and Starbucks (both at 9.09%), followed by Manam (7.27%), Italianni's and Jollibee (both at 5.45%). This indicates that customers who visit Mesa SM also frequently visit these brands.
Traffic workload analysis reveals peak hours and customer flow, optimizing staffing and resource allocation.
Mesa SM experiences peak traffic workload between 12:00 PM and 8:00 PM, with the highest workload around 7:00 PM (61.41%). Traffic is minimal during early morning hours. This data helps optimize staffing during peak hours.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics.
Women have a slightly higher affinity (102) than men (98) for Mesa SM. Among generations, Gen X shows the highest affinity (184), while Gen Y (61) and Gen Z (91) are under-indexed. This suggests Gen X is strongly represented among Mesa SM's customers.