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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mesa SM performance in the Philippines and how they change over time
See what factors influence Mesa SM performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Mesa SM is in the lower 42% of brands
Sample of brands in the same percentile
An analysis of Mesa SM' competitors in the Philippines
An analysis of Mesa SM' competitors in the Philippines
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Mesa SM's market performance is in the lower 42%, indicating a below average/lagging position. This means Mesa SM captures less foot traffic compared to competitors. Performance peers in the same range include Basil, HawkerChan - SM City Sorsogon, Domino's Pizza, CRACKIN' CRAB CEBU, Wolfgang's Steakhouse, and Yummy Dumplings 解馋水饺.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Mesa SM's overall customer satisfaction is 68%, a 5.9 percentage point increase year-over-year. Calabarzon shows the highest satisfaction at 76% with a significant growth of 41.8 percentage points, while Metro Manila has 66% with a decrease of 4.6 percentage points. Central Luzon has the lowest satisfaction at 45% with a growth of 8 percentage points.
Average check measures customer spending per visit, indicating pricing strategy effectiveness and customer value.
Mesa SM's overall average check is 1.6K PHP, a 28% increase year-over-year. Metro Manila has the highest average check at 1.8K PHP, with no growth. Calabarzon's average check is 1.4K PHP, also with no growth. The average check increased from 1350 PHP in June 2025 to 2103.66 PHP in August 2025.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Mesa SM has 37 outlets. Metro Manila has the highest number of outlets with 21. Calabarzon has 8 outlets, Central Luzon has 4, Bicol Region has 2, and both Cagayan Valley and Western Visayas have 1 outlet each.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation.
Mesa SM's top competitors based on customer cross-visitation are Starbucks (11.76%), Jollibee (10.29%), McDonald's (8.82%), Mang Inasal (7.35%), and Gerry's Grill (5.88%). This indicates that customers who visit Mesa SM also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Mesa SM experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest workload occurring between 2:00 PM and 6:00 PM. Traffic is minimal before 7:00 AM and after 9:00 PM.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Women show a higher affinity (108) for Mesa SM compared to men (92). Gen Y exhibits the highest affinity (117), followed by Gen X (86), and Gen Z (22). This suggests that Mesa SM is more appealing to women and Gen Y.