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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Merzenich in performance in the Germany and how they change over time
See what factors influence Merzenich in performance in the Germany and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Merzenich in' competitors in the Germany
An analysis of Merzenich in' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Merzenich in is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurants industry.
Merzenich in is a leading brand with a market performance percentile of 99, indicating it captures a significant share of customer visits compared to competitors like Nila Indisches Restaurant, Sushi For You, Dulf's Burger, Los Companeros, Pizza Cab, and Familienbäckerei Kistenpfennig, all positioned at the same 99 percentile.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation in the cafe & restaurants industry.
Merzenich in's overall CSAT is 48%, a decrease of 7.2 percentage points year-over-year. In North Rhine-Westphalia, CSAT is also 48% with the same decrease. The CSAT fluctuated between 42.79% and 53.38% from May to July 2025, indicating potential volatility in customer sentiment.
Average check is how much customers spend per visit. Tracking trends reveals pricing power and customer spending habits.
Merzenich in's overall average check is 7.7 EUR, a 4.6% increase year-over-year. In North Rhine-Westphalia, the average check is 7.7 EUR with no growth. The average check varied from 6.89 EUR to 8.51 EUR between May and July 2025, suggesting varied spending.
Competitor analysis reveals key rivals for Merzenich in, influencing strategic positioning and marketing in the cafe & restaurants industry.
McDonald's is the top competitor, with 10.29% of Merzenich in's customers also visiting. Other competitors include Cafe Extrablatt (4.57%), Voigt Bäckerei & Konditorei (3.43%), Burger King (3.43%), and Merzenich (3.43%).
Analyzing consumer segments by gender & generation enables targeted marketing and improved service to customer base.
Women index at 103, indicating slightly higher affinity, while men index at 98, showing a bit lower affinity. Gen X indexes at 119, indicating a high affinity, Gen Y indexes at 85, which means they are under-indexed. Gen Z indexes at 120, which points to high affinity.