Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Meron performance in the Romania and how they change over time
See what factors influence Meron performance in the Romania and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Meron' competitors in the Romania
An analysis of Meron' competitors in the Romania
In Cafés & Restaurants
·Jun – Aug 25
Meron is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance reveals brand strength, reflecting customer preference and competitive positioning in the Cafe & Restaurants industry.
Meron, with a Market Performance of 99, is a leading brand. This high percentile indicates a strong competitive position. Performance peers like Pescaria lui Matei, Brunch House, La Mama, Cabana Paltinu, Pizza Napoleon and Bread and Butter have same percentile.
Customer Satisfaction reflects brand perception and loyalty, impacting long-term growth and repeat business.
Meron's overall Customer Satisfaction is 86%, up 0.3pp year-over-year, indicating positive customer sentiment. Bistrița-Năsăud shows 100% satisfaction, while Brașov reports 82%. CSAT fluctuated between 76.89% and 90.24% during the reporting period.
Average Check tracks spending per customer, crucial for revenue analysis and pricing strategy optimization.
Meron's overall Average Check is 45.50 RON, a 21.1% increase year-over-year, showing higher customer spending. Brașov has the highest average check at 57.50 RON, while Bihor has the lowest at 37.70 RON. The average check varied between 39.23 RON and 49.25 RON.
Outlet count indicates market presence and expansion, reflecting brand reach and growth strategy effectiveness.
Meron has 10 outlets in Cluj, establishing it as key market. Other locations, such as Satu Mare and Brașov have less outlets (2 and 1 respectively), indicating a smaller brand presence in those counties.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and market positioning.
McDonald's (3.81%), Marty (3.17%), Olivo Coffee Culture (2.54%), Lumos - Enlightening coffee and brunch (2.22%), and ZenSushi (2.22%) are Meron's main competitors based on cross-visitation. This indicates shared customer base or similar attraction factors.
Traffic Workload highlights peak hours, enabling optimized staffing, marketing, and resource allocation.
Meron's peak traffic occurs between 9 AM and 6 PM, with the highest workload at 12 PM (61.17%). There is minimal traffic during the night. This shows how traffic is dispersed within a day.
Consumer segmentation enables targeted marketing, tailoring strategies to resonate with specific demographics for enhanced engagement.
Women are over-represented with an index of 109, while men are under-represented (94). Gen Y is over-represented (107), while Gen X is under-represented (90). Gen Z has near-average representation (102). This indicates segments with high affinity.