Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Mercely's Kefi is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Mercely's Kefi performance in the India and how they change over time
See what factors influence Mercely's Kefi performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Mercely's Kefi' competitors in the India
An analysis of Mercely's Kefi' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Mercely's Kefi is in the top 2% (98th percentile), indicating a leading market position. This demonstrates high customer preference relative to competitors like Flags Restaurant, Windmills, and Pizza Buffet & Banquets Rajkot, all at the 98th percentile.
Customer Satisfaction (CSAT) indicates customer loyalty and service quality. High CSAT scores often correlate with repeat business and positive word-of-mouth.
Overall CSAT for Mercely's Kefi is 90%, a decrease of 5.3 percentage points year-over-year. Kerala shows 100% satisfaction, while Tamil Nadu decreased to 73%. The CSAT dynamic data shows fluctuations between 87.04% and 91.67% during the reporting period.
Number of Outlets signifies brand reach and expansion. It reflects market coverage and accessibility, indicating growth and market penetration.
Mercely's Kefi has the most outlets in Kerala (10), followed by Telangana (8) and Tamil Nadu (7). Andhra Pradesh, Karnataka each have 3 outlets and Maharashtra has 2, indicating varying degrees of market presence across states.
Competitor analysis reveals market dynamics, informing strategies to differentiate and capture market share. Knowing who your customers also visit is important.
Customers of Mercely's Kefi also frequent Adyar Ananda Bhavan - A2B, Kanary Feast Restaurant, McDonald's, KFC, and Daddy's Big Tummy, each with a cross-visitation rate of 4.08%. This indicates shared customer preferences with those other brands.
Traffic Workload identifies peak hours, optimizing staffing and resource allocation. Understanding customer flow patterns is crucial for efficient service and experience.
Mercely's Kefi experiences peak traffic between 6 PM and 8 PM, with the highest workload at 53.45. Traffic starts increasing at 9 AM, peaking between 11 AM and 7 PM. Traffic is low overnight (0-6 AM).
Understanding consumer segments informs targeted marketing. Affinity insights by Gender and Generation (Gen X, Gen Y, Gen Z) refine brand messaging and positioning strategies.
Women (affinity index: 112) and Gen Z (affinity index: 160) are overrepresented among Mercely's Kefi customers, indicating high affinity. Gen X index is 124. Men (96) and Gen Y (88) are underrepresented relative to the average.