Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mercely's Kefi performance in the India and how they change over time
See what factors influence Mercely's Kefi performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mercely's Kefi' competitors in the India
An analysis of Mercely's Kefi' competitors in the India
In Cafés & Restaurants
·Jul – Sep 25
Mercely's Kefi is in the lower 26% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Mercely's Kefi's market performance is in the lower 26%, indicating a below average market standing. This means the brand captures less foot traffic compared to its competitors. Performance peers in the same range include SO Southy Restaurant, Hotel Vira, The Curry House, RV's Kitchen, Salt Mango Tree, and Thaal Kitchen.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores correlate with business success.
Mercely's Kefi has an overall CSAT of 92%, a decrease of 2.3 percentage points year-over-year. Maharashtra shows a CSAT of 92% with a decrease of 7.7 percentage points, while Tamil Nadu has 87% with a decrease of 7.4 percentage points. This indicates a need to address declining satisfaction levels, especially in Maharashtra and Tamil Nadu.
Outlet count indicates brand reach and expansion. More outlets can increase market presence, accessibility, and potential revenue streams.
Mercely's Kefi has 9 outlets in Kerala, 8 in Telangana, 7 in Tamil Nadu, 3 in Karnataka and Andhra Pradesh each, and 2 in Maharashtra. Kerala has the highest number of outlets, indicating a strong presence in that state.
Competitor analysis identifies key rivals and their strategies, enabling informed decisions to gain a competitive edge and attract more customers.
Mercely's Kefi's top competitors based on cross-visitation are Paradise family Restaurant &bake shop, Irani Chaiko's, Adyar Ananda Bhavan - A2B, and Daddy's Big Tummy, each with a 6.06% cross-visitation rate. Paradise Biryani has a 3.03% cross-visitation rate. This suggests customers of Mercely's Kefi also frequent these establishments.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer experience and operational efficiency.
Mercely's Kefi experiences peak traffic workload between 10 AM and 10 PM, with the highest activity around 6 PM to 7 PM (53.49% and 53.83% respectively). The lowest traffic is between 12 AM and 6 AM. This data can inform staffing and promotional strategies.
Understanding consumer segments enables targeted marketing, product development, and personalized experiences, maximizing engagement and brand loyalty.
Women show a higher affinity (117%) for Mercely's Kefi compared to men (92%). Gen X has the highest affinity (186%), followed by Gen Z (130%), while Gen Y is under-indexed (78%). This suggests that Mercely's Kefi resonates more strongly with women and Gen X consumers.