Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Mercagán performance in the Colombia and how they change over time
See what factors influence Mercagán performance in the Colombia and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Discover your traffic workload during different times of the day
Top-5 brands that brand's customers also visit
An analysis of Mercagán' competitors in the Colombia
An analysis of Mercagán' competitors in the Colombia
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Mercagán is in the top 1% of brands
Sample of brands in the same percentile
Market performance reveals a brand’s share of foot traffic, showing competitive strength and customer preference in the cafe and restaurant industry.
Mercagán's market performance is at the 99th percentile, positioning it as a leading brand in Colombia's Cafe & Restaurants industry. This indicates a strong market presence and customer preference compared to peers like Salvador y Milagros, MILKSHAKE MACARENA, 11:11 lomitos, PPC Pollo Pizza Carne, La Chula, and Del Monte Repostería Café, who share a similar leading position.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, revealing loyalty and the potential for positive word-of-mouth, brand perception.
Mercagán's overall CSAT is 78%, a 7.4 percentage point increase year-over-year, indicating improved customer satisfaction. The RAP Gran Santander region shows a CSAT of 72%, with a slight increase, suggesting generally positive customer sentiment across regions.
Average check indicates the typical amount customers spend per visit, revealing pricing strategy effectiveness and customer spending habits, revenue per customer.
Mercagán's overall average check is 68.9K COP, a 10.9% increase year-over-year, indicating higher customer spending. RAP Gran Santander shows an average check of 73.5K COP, while RAP (Especial) Central shows 47.5K COP, reflecting regional spending differences.
The number of outlets shows brand's reach and expansion, indicating market penetration and accessibility to customers in different geographic areas.
Mercagán has 10 outlets in RAP Gran Santander and 1 outlet in RAP (Especial) Central. This indicates a stronger presence in the RAP Gran Santander region compared to RAP (Especial) Central.
Identifying competitors through cross-visitation data helps understand the competitive landscape and customer choices within the same industry, alternate options.
Mercagán's customers also frequently visit Crepes & Waffles (5.88%), Chiflas (4.71%), Andrés (4.71%), De Mil Amores (4.71%), and Hotel y Pizzeria Asturias (3.53%). This suggests these brands are key competitors in attracting similar customer segments.
Understanding traffic workload by hours helps optimize staffing, promotions, and resource allocation to meet customer demand effectively throughout the day.
Mercagán experiences peak traffic workload between 12:00 PM and 6:00 PM, with the highest activity around 1:00 PM (62.62%). Traffic is low in the early morning and late evening, indicating optimal hours for focused marketing or operational adjustments.
Analyzing consumer segments by gender and generation informs targeted marketing, allowing brands to tailor their strategies to the preferences and behaviors of key groups.
Mercagán shows a high affinity with women (93%) and especially men (105%). Regarding the generation, the brand has a notable affinity with Gen Z (152%), followed by Gen Y (100%) and Gen X (91%).