Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mercagán performance in the Colombia and how they change over time
See what factors influence Mercagán performance in the Colombia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mercagán' competitors in the Colombia
An analysis of Mercagán' competitors in the Colombia
In Cafés & Restaurants
·Jun – Aug 25
Mercagán is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals a brand’s share of foot traffic, indicating competitive strength and customer preference.
Mercagán, with a market performance percentile of 99, is a leading brand in Colombia's Cafe & Restaurants industry. This high percentile signifies a strong market position relative to competitors like Salvador y Milagros, MILKSHAKE MACARENA, 11:11 lomitos, Del Monte Repostería Café, La Chula, and Donde laurita en SALENTO.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, directly impacting loyalty and business growth.
Mercagán's overall CSAT is 78%, up 7.4 percentage points year-over-year, indicating improved customer satisfaction. Regionally, RAP Gran Santander shows a CSAT of 72%, a slight increase. Dynamic CSAT data shows fluctuations between May and July 2025, peaking at 87.5% in July.
Average check reflects customer spending per visit, crucial for revenue analysis and pricing strategy optimization.
Mercagán's overall average check is 68.9K COP, a 10.9% increase year-over-year, showing higher customer spending. RAP Gran Santander has the highest average check at 73.5K COP, while RAP (Especial) Central has 47.5K COP. Dynamic data shows average check fluctuating between May and July 2025.
Outlet count indicates market reach and potential revenue streams, essential for expansion and market dominance strategies.
Mercagán has 10 outlets in RAP Gran Santander and 1 in RAP (Especial) Central. This distribution reflects varying regional presence, with RAP Gran Santander having significantly more outlets than RAP (Especial) Central.
Identifying top competitors and cross-visitation helps understand market dynamics and refine competitive strategies.
Mercagán's top competitors based on customer cross-visitation include Crepes & Waffles (5.88%), Chiflas (4.71%), Andrés (4.71%), De Mil Amores (4.71%), and McDonald's (3.53%). This reveals brands that share Mercagán's customer base.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation.
Mercagán experiences peak traffic workload between 11:00 and 19:00, with the highest workload at 13:00 (62.73%). Traffic is minimal between 0:00 and 7:00. This information is vital for optimizing operational efficiency.
Analyzing consumer segments helps tailor marketing strategies to specific demographics for higher engagement and ROI.
Mercagán shows high affinity with Women (93), with a decrease in percentage. Gen Z (152) is significantly overrepresented. Gen X (91) is underrepresented, while Gen Y (100) is at the average. These index values shows the groups where brand should target their marketing strategies.