Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mercadona performance in the Spain and how they change over time
See what factors influence Mercadona performance in the Spain and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mercadona' competitors in the Spain
An analysis of Mercadona' competitors in the Spain
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Mercadona is in the lower 20% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Mercadona's market performance is in the lower 20%, indicating a critically low market standing. This means Mercadona captures less foot traffic compared to competitors. Performance peers in the same percentile range include tapeo, El Besugo, La Casa De Los Minutejos, Solivins, Pizzería Primavera Málaga, and El Candil (antes Hoyín de la Villa) | Carta 100% sin gluten.
Identifying top competitors helps understand market dynamics and benchmark performance against key players.
Burger King is the top competitor with a cross-visitation rate of 25.71%. Mauro's Hairdressers, La Pausa, Cafetería bar rudy, and Manuela's Hut also show notable cross-visitation, indicating shared customer bases and potential competitive overlap.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation.
Traffic workload peaks between 13:00 and 14:00 (1 PM and 2 PM), reaching 53.63%. The lowest traffic workload occurs between 3:00 and 5:00 AM, ranging from 31.02% to 31.08%. This data helps optimize staffing and resource allocation based on peak and off-peak hours.
Understanding consumer segments enables targeted marketing and personalized experiences, maximizing engagement and ROI.
The consumer gender mix shows a high affinity index for men (170%), indicating they are overrepresented among Mercadona's customers. Women are underrepresented (23%). Gen X shows a very high affinity (208%), while Gen Y is under-indexed (77%). This suggests targeted marketing should consider these segment preferences.