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See what factors influence Mei Mei Culinária Asiática performance in the Brazil and how they change over time
See what factors influence Mei Mei Culinária Asiática performance in the Brazil and how they change over time
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Available by subscription
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Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Mei Mei Culinária Asiática' competitors in the Brazil
An analysis of Mei Mei Culinária Asiática' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mei Mei Culinária Asiática is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference within the industry.
Mei Mei Culinária Asiática is a leading brand with a market performance percentile of 99 in Brazil's Cafe & Restaurants industry. This indicates a strong market position relative to competitors like Solo Ristorante, Gabbiano Ristorante, T.T. Burger, Comedoria E Espetaria Ô de Casa, Kadô Sushi Bar - Unidade Alphaville, and Napolitana Bakery and Confectionery.
Customer satisfaction (CSAT) measures customer happiness, critical for loyalty and growth. Higher CSAT scores usually correlate with better business outcomes.
Mei Mei Culinária Asiática's overall CSAT is 62%, a 23.6 percentage point increase year-over-year. The Southeast Region mirrors this CSAT at 62%. This positive trend suggests improved customer experience and satisfaction in the region over the past year.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer willingness to spend at Mei Mei Culinária Asiática.
The overall average check for Mei Mei Culinária Asiática is 73.2 BRL, a 33.6% increase year-over-year. The Southeast Region mirrors this average check. This implies customers are spending more per visit than the previous year.
Number of outlets indicates brand reach and market presence. More outlets can mean wider customer access and brand visibility.
Mei Mei Culinária Asiática has 35 outlets in the Southeast Region of Brazil. This indicates the brand's established presence and distribution within this specific geographic area.
Identifying key competitors helps understand the competitive landscape, refine strategies, and differentiate Mei Mei Culinária Asiática's offerings.
The top competitors for Mei Mei Culinária Asiática, based on cross-visitation, are McDonald's (11.76%), Burger King (10.29%), Outback Steakhouse (7.35%), Mundo Animal Lanchonete Temática (5.88%), and Rei do Mate (5.88%). This data suggests the brand's customers also frequent these fast-food and casual dining chains.
Understanding traffic workload by hours helps optimize staffing, manage resources, and enhance customer experience during peak times.
Mei Mei Culinária Asiática experiences peak traffic workload between 11:00 and 21:00, with the highest activity around 12:00 to 19:00. There is negligible traffic workload between 0:00 and 9:00. This indicates a lunch and dinner crowd.
Understanding consumer segments informs targeted marketing and positioning strategies by revealing key demographic preferences and affinities.
Mei Mei Culinária Asiática's customer base shows high affinity among Women (126 index) and Gen X (183 index), indicating over-representation in the customer base. There is affinity with Gen Z (110 index) Men (77 index) and Gen Y (73 index) are under-indexed.