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Managing Partner, Global Business Development
See what factors influence Megamatte performance in the Brazil and how they change over time
See what factors influence Megamatte performance in the Brazil and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Megamatte is in the top 3% of brands
Sample of brands in the same percentile
An analysis of Megamatte' competitors in the Brazil
An analysis of Megamatte' competitors in the Brazil
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance percentile shows a brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
Megamatte in Brazil holds a leading Market Performance percentile of 97 in the Cafe & Restaurants industry. This indicates a strong market presence, placing it in the top 3% of brands, meaning it captures a significant share of customer foot traffic compared to its peers. Brands like Briga de Galo, London Chef. / Evorock, Formaggio - Pizza & Empório, Casa do Sardo, Vila Japi, and Pizzaria Brasil share a similar percentile range.
Customer satisfaction reflects brand loyalty and service quality, directly impacting customer retention and revenue growth in the Cafe & Restaurants sector.
Megamatte's customer satisfaction in Brazil is at 73%, with a 3.4 percentage point increase year-over-year, indicating improved customer experience. In the Southeast Region, CSAT mirrors the overall value at 73%, reflecting consistent service quality across key locations. CSAT dynamic data demonstrates stability, remaining around 73-76% within the observed period.
Competitor analysis highlights market rivalry and consumer choice, guiding strategies to differentiate and capture market share effectively.
Megamatte's top competitors based on cross-visitation are McDonald's (12.82%), Bob's (10.26%), Rotisseria Sírio Libaneza (7.69%), Burger King (7.69%), and Bacio di Latte (7.69%). This reveals that customers who visit Megamatte also frequently visit these fast-food and dessert chains, indicating potential overlap in target customer segments.
Understanding consumer segments enables personalized marketing, tailoring product offerings to resonate with distinct demographic groups.
Megamatte's customer base shows a high affinity towards women, with an affinity index of 93. Men has an affinity index of 106, showing also a higher than average affinity towards the brand. Gen X shows an extremely high affinity (index of 427), suggesting a loyal and engaged segment.