Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Mee Tarik Faizal Kong performance in the Malaysia and how they change over time
See what factors influence Mee Tarik Faizal Kong performance in the Malaysia and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Mee Tarik Faizal Kong' competitors in the Malaysia
An analysis of Mee Tarik Faizal Kong' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mee Tarik Faizal Kong is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals the brand's competitive strength and customer preference within the Cafe & Restaurants industry.
Mee Tarik Faizal Kong is in the top 1% in Malaysia, indicating a leading market position. This signifies strong customer preference relative to competitors like Miker Pizza, Q House, Undisclosed Location, Original Penang Kayu Nasi Kandar, Roti Bakar Beserah (RBB), and Bozku kitchen, who also hold the leading position at the 99th percentile.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, impacting long-term growth and profitability.
Mee Tarik Faizal Kong's overall CSAT is 74%, a decrease of 18.5 percentage points year-over-year. Selangor and Kuala Lumpur show 78% CSAT, while Malacca has a lower CSAT of 50%. This suggests declining customer satisfaction, especially in Malacca, which needs attention to improve brand perception.
Average check (Avg Check) measures customer spending per transaction, impacting revenue and profitability.
The overall average check for Mee Tarik Faizal Kong is 31.3 MYR, a 34.4% increase year-over-year. Putrajaya has the highest average check at 31.5 MYR, followed by Selangor at 30 MYR, while Kuala Lumpur has a lower average check of 18 MYR. This indicates increased spending per customer, especially in Putrajaya and Selangor.
Number of outlets reflects brand reach and market presence, influencing accessibility and revenue potential.
Mee Tarik Faizal Kong has 12 outlets in Selangor, 3 in Kuala Lumpur, 2 each in Negeri Sembilan and Johor, and 1 each in Malacca and Putrajaya. Selangor has the highest concentration, indicating a strong regional presence.
Understanding key competitors and customer cross-visitation informs competitive strategy and market positioning.
Customers of Mee Tarik Faizal Kong also frequent ZUS Coffee (6.12%), Pizza Hut (4.08%), K Fry Urban Korean (3.06%), Tiga Budak Gemok (3.06%), and Black Canyon (2.04%). ZUS Coffee is the most visited competitor, suggesting potential overlap in customer base and preferences.
Traffic workload analysis identifies peak hours, optimizing staffing and resource allocation for better service.
Peak traffic for Mee Tarik Faizal Kong occurs between 10:00 and 21:00, with the highest workload around 15:00 (52.23%). Traffic is minimal between 0:00 and 9:00. This highlights the brand's peak operational hours for staffing and marketing strategies.
Consumer segment analysis enables targeted marketing by understanding demographic preferences and affinities.
Women (118) show a higher affinity than men (85) toward Mee Tarik Faizal Kong. Gen Y (136) is the most overrepresented generation, while Gen X (43) and Gen Z (76) are underrepresented. This suggests that marketing efforts should focus on engaging Gen Y and understanding the preferences of female customers.