Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mecklenburger Backstuben GmbH performance in the Germany and how they change over time
See what factors influence Mecklenburger Backstuben GmbH performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mecklenburger Backstuben GmbH' competitors in the Germany
An analysis of Mecklenburger Backstuben GmbH' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mecklenburger Backstuben GmbH is in the lower 40% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mecklenburger Backstuben GmbH's Market Performance is in the lower 40%, indicating a below average/lagging market position. This means the brand captures less foot traffic compared to competitors. Performance peers in the same percentile: Gasthof Adler, Gilden im Zims “Heimat kölscher Helden”, Olá Lisboa, Muca Kebap, Umaii, Ragazzi Pizza Napoletana.
Customer Satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Mecklenburger Backstuben GmbH shows a strong Customer Satisfaction with an overall CSAT of 74%, a 3.6 percentage point increase year-over-year. In Mecklenburg-Vorpommern, CSAT is also 74%, with a 3.9 percentage point increase. This indicates positive customer perception and improved service.
Average Check reveals spending per customer, crucial for revenue insights. Monitoring trends helps optimize pricing and promotions to boost profitability.
The overall Average Check for Mecklenburger Backstuben GmbH is 8.8 EUR, showing an 8.8% increase year-over-year. In Mecklenburg-Vorpommern, the average check is also 8.8 EUR. This indicates customers are spending more per visit, contributing to increased revenue.
Outlet count indicates market reach and growth potential. Tracking outlet distribution informs expansion strategies and market penetration efforts.
Mecklenburger Backstuben GmbH has 43 outlets in Mecklenburg-Vorpommern and 3 in Brandenburg. The majority of outlets are concentrated in Mecklenburg-Vorpommern, indicating a strong regional presence in that state.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs competitive strategies and customer retention efforts.
The top competitors for Mecklenburger Backstuben GmbH, based on customer cross-visitation, are McDonald's (10.12%), Junge Die Bäckerei. (8.33%), Burger King (2.98%), Tokyo Sushi (2.98%), and L'Osteria (2.98%). McDonald's and Junge Die Bäckerei. have the highest overlap in customer base.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer service and minimize wait times.
Traffic workload for Mecklenburger Backstuben GmbH peaks between 9 AM and 1 PM, with the highest traffic around 11 AM (55.78%). Traffic is minimal between 10 PM and 5 AM. This data helps optimize staffing during peak hours.
Understanding consumer segments by gender and generation enables targeted marketing. Affinity insights inform tailored campaigns, improving engagement and ROI.
Women (affinity index 114%) are overrepresented among Mecklenburger Backstuben GmbH's customers, while men (91%) are underrepresented. Gen X (118%) shows high affinity, Gen Z (99%) is near average, and Gen Y (63%) is underrepresented.