Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the China and how they change over time
See what factors influence McDonald's performance in the China and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the China
An analysis of McDonald's' competitors in the China
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
McDonald's is in the lower 33% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's market performance in China is in the lower 33%, indicating a lagging position. This suggests lower foot traffic compared to competitors. Performance peers in the same percentile include Ebeneezer's Kebabs & Pizzeria, Sun Thai Restaurant, Sake Bar CHU CHU, Tango Argentinian Steakhouse (LKF), Liyuan Restaurant, and Yeng Dou Jok.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning to gain market share.
McDonald's customers in China also frequently visit McDonald's (24% cross-visitation). Other top competitors include Woodlands, KFC, Soda Bing Sat Café, and Cheung Hing Kee Shanghai Pan Fried Buns, each with 8% cross-visitation. This highlights shared customer bases and direct competition.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer service and operational efficiency.
McDonald's in China experiences peak traffic between 12:00 PM and 8:00 PM, with the highest workload at 6:00 PM (56.80%). Traffic is lowest between 1:00 AM and 5:00 AM. This data informs staffing and resource allocation to meet demand effectively.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies, maximizing engagement and ROI.
McDonald's in China shows a high affinity with women (89%), indicating they are overrepresented compared to the average consumer. Men are also overrepresented (108%). Gen X is overrepresented (104%), while Gen Y is underrepresented (94%). These insights can inform targeted marketing efforts.